FIND. ATTRACT. RETAIN. GROW.
Attendee Acquisition Roundtable (AAR) is a one-day workshop for event marketers, creative professionals, social media specialists, list managers and content developers. Learn how to find, attract, and retain attendees to grow events. Take-away exclusive event marketing research and best practices you can use immediately. Make valuable career connections with a small group of forward-thinking marketing professionals. AAR is facilitated by Sam Lippman.
Exclusive Event Marketing Data
Receive a complimentary copy of the exclusive Attendee Acquisition Practices and Metrics Study, prepared annually by Lippman Connects and Exhibit Surveys. The study takes you inside marketing departments across the country to learn successful strategies for finding, attracting and retaining attendees. Exhibit Surveys provides a briefing on major findings. Only AAR attendees get the complete study.
Best Practices & Innovations
Join the best marketing minds in the industry to share field-tested strategies for attracting new and more attendees. Take-away proven ideas that work and fresh solutions to your toughest challenge.
Valuable Career Contacts
AAR's small size and intensive group dynamic encourages lasting professional relationship-building. One day at Attendee Acquisition Roundtable benefits your organization, your event, and your career.
Popular AAR Topics:
- Improving social media success
- New exhibitor co-marketing programs
- Turning prospects into attendees & attendees into fans
- Low-cost target marketing tactics
- Getting more out of mobile apps
- Creating "wow" experiences
Get started. Download this sample Justify Your Attendance letter.
Get all of AAR’s unmatched benefits for only $375. Share and save $100 — Add an associate for $275.