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Recent Posts
Where Were You During the Big Data Revolution?
It’s no secret that quite a few shopping malls have...

Death-Defying Funeral Homes Offer a Lesson
Is your event delivering a better customer experience than a...

Virtual Reality Tech Has the Potential to Enhance and Disrupt
The extravagant promises of virtual reality (VR) date back to...

What Does Instant Access to New Products Mean to Your Event?
The recent Fashion Week in New York was marked by...

7 Social Media Habits of Large Shows
Fans of comedian Jeff Foxworthy know there are an endless...

Executive Resolution: Rethink Every “Best Practice”
This time of year there are “Best of 2015” lists...

9 Ways to Get Exhibitors to Help Carry the Marketing Load
Not so long ago, attracting attendees depended to a large...

Go Beyond Demographics to Prove Exhibitor ROI
Proving ROI to exhibitors and sponsors is consistently one of...

2016 Profit Expectations Blunted but Bullish
We can’t think of a better measure of the event...

Race to Launch: Independents Lead Associations
A sure sign of rising confidence in the economy is...
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