Lippman Connects

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FEBRUARY 22, 2018

Washington, DC
City Club of Washington


JUNE 21, 2018

Chicago, IL
Association Forum

OCTOBER 25, 2018

Washington, DC
City Club of Washington

Attendee Acquisition Roundtable (AAR)

Welcome to Attendee Acquisition Roundtable

Attendee Acquisition Roundtable is a one-day information-sharing and networking event for attendee marketers, creative professionals, social media and digital specialists, list managers, research managers, and content developers. Learn how to find, attract, and retain attendees to grow events. Take-away exclusive event marketing research and best practices you can use immediately. Make valuable career connections with a small group of forward-thinking executives, managers, and marketing professionals. AAR is facilitated by Sam Lippman.


Exclusive Event Marketing Data
Receive a complimentary copy of the exclusive Attendee Acquisition Benchmarks and Trends Study, prepared annually by Lippman Connects, Exhibit Surveys and Trade Show Executive. The study takes you inside marketing departments across the country to learn successful strategies for finding, attracting and retaining attendees. Exhibit Surveys provides a briefing on major findings. 

Best Practices & Innovations
Join the best marketing minds in the industry to share field-tested strategies for attracting new and more attendees. Take-away proven ideas that work and fresh solutions to your toughest challenge.

Valuable Career Contacts
AAR's small size and intensive group dynamic encourages lasting professional relationship-building. One day at Attendee Acquisition Roundtable benefits your organization, your event, and your career.


  • Improving social media success
  • New exhibitor co-marketing programs
  • Turning prospects into attendees & attendees into fans
  • Low-cost target marketing tactics
  • Getting more out of mobile apps 
  • Creating "wow" experiences

Get started. Download this sample Justify Your Attendance letter.

Get all of AAR’s unmatched benefits for only $375. Share and save $100 — Add an associate for $275.

19 Reasons Why You Should Attend

What to Expect



  1. Mix and mingle with executives, managers and marketers and enjoy breakfast..
  2. Get a briefing on major findings from the exclusive  Attendee Acquisition Practices and Metrics Study, prepared annually by Lippman Connects, Exhibit Surveys, and  Trade Show Executive. Exchange best ...
  3. Refresh and make professional connections in a relaxed environment.
  4. Featured Speaker: TBA — Interactive session with an expert facilitated by Sam Lippman.
  5. Breakout group activities and guided discussion lead to fresh exchanges and creative thinking. Every AAR attendee takes away the  Attendee Acquisition Study and actionable ideas.


Who Attends




  • 1105 Media
  • Access Intelligence
  • ADS
  • American Urological Association Annual Meeting
  • AMT - Association for Manufacturing Technology
  • APTA's Expo
  • ASAE
  • ASIS International
  • BIO International Convention
  • Biomedical Engineering Society
  • BOMA International
  • Consumer Electronics Association (CES)
  • Craft & Hobby Association
  • CTIA - The Wireless Association
  • DEMA Show
  • Electronic Retailing Association
  • Facility Management and Exhibition Conference
  • GASC
  • Global Pet Expo
  • Global Petroleum Show
  • IAEE
  • IFT Annual Meeting & Food Expo
  • InfoComm
  • International Carwash Association
  • International Sleep Products
  • ISA/International Sign Expo
  • Lightfair/AMC, Inc.
  • Managing Today's OR Suite
  • MFV Expo
  • mHealth Summit
  • NAB
  • NACS Show
  • NASFT - National Association of the Specialty Food Trade
  • National Apartment Association
  • National Association of Home Builders
  • National Business Aviation Association
  • National Confectioners Association
  • National Glass Association
  • National Restaurant Association/Restaurant Hotel-Motel Show
  • National Retail Federation
  • Natural Products Expo East
  • New Hope Natural Media
  • NPE 2012
  • Offshore Technology Conference
  • PMMI
  • Reed Exhibitions
  • RSA Conference
  • SmithBucklin Corporation
  • Society of Manufacturing Engineers
  • SPI: The Plastics Industry Trade Association
  • The Vision Council
  • United Fresh Produce Association

View full list




Photos & Videos




AAR Photo 2

AAR Photo 3

About Attendee Acquisition Roundtable

AAR Thumbnail 1

AAR 2013 - Summary

AAR video 2

AAR 2013 - Dana Otillio

AAR Video 3




  • I’m active in many professional marketing groups but the Attendee Acquisition Roundtable (AAR) is truly the event/networking group I’ve been searching for. AAR attendees face the same challenges I do and it’s nice to get feedback and ideas from other professional event marketers.
    James Riley
    Senior Director of Marketing & Public Relations - CEDIA
  • AAR was great! I really enjoyed it and plan to create my own 'circle of advisors' from the group.
    Dave Martin
    Vice President, Electronic Retail Association
  • AAR was an incredibly positive learning experience for myself & a key member of my team. It was refreshing to speak with Event Marketing professionals who face the challenge of building successful events. The room was full of seasoned professionals who shared their success stories as well as their insights. A day truly well spent and a good investment.
    Carmel McDonagh
    Vice President, Attendee Marketing 1105 Media
  • The Attendee Acquisition Roundtable (AAR) is the perfect size and format for peer to peer sharing and interaction. I learned new strategies to increase attendance and reduce my marketing budget which will improve our show's bottom line.
    John Toner
    Vice President, Fresh Produce Association