Lippman Connects

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19 Reasons to Attend


MARCH 14, 2019

Washington, DC
City Club of Washington

Registration Opens Soon


JULY 25, 2019

Chicago, IL
Association Forum

Registration Opens Soon

OCTOBER 24, 2019

Washington, DC
City Club of Washington

Registration Opens Soon


  • Exchange Best Practices — If there's a better way to attract attendees, your peers will share it at AAR.
  • Learn Innovative Tactics — Discover fresh tools and techniques to address the challenges of attendee acquisition and retention.
  • Immediate Results — Exchange ideas that have been field-tested and are ready to work for your event.
  • Solve Problems — Trust a roomful of attendee marketing experts to resolve your biggest challenges.
  • Sharpen Your Thinking — Flex your creative muscle in the company of the industry's most forward-thinking marketers.
  • Refresh and Recharge — Come away energized, inspired, and ready for action.


  • Intensive Networking — Make valuable, lasting career contacts. Join a circle of progressive.
  • Small Group Bonding — No more than 25 attendee marketing professionals from associations and independent organizers will be accepted.
  • Qualified Professionals Only — To guarantee productivity and value, attendance is limited to qualified executives, managers and professionals responsible for attendee marketing, including creatives, social media and digital specialists, research managers, database/list managers, education managers, and content managers.


  • Proprietary Research Data — Receive the annual 20-plus page Benchmarks and Trends in Attendee Acquisition, from Lippman Connects, Exhibit Surveys, and Trade Show Executive. A $345 value. Exhibit Surveys will brief you on major findings.
  • AAR Resource Book — Essential information on branding, lists, registration services, market research techniques, campaign planning and more will be referred to again and again by you and your colleagues.
  • Customized to Your Needs — A pre-event survey identifies every registrant's specific challenges, questions, and expectations. The data is aggregated, interpreted, and organically folded into group discussions and activities.
  • Organized, Spontaneous, and Responsive — An agenda is shaped to accommodate the individual learning needs of the group. Introductions, breaks, lunch, discussions and exercises are engineered to leverage group dynamics and encourage creative connections.
  • Earn CEM Hours — Earn 6.5 hours toward IAEE CEM Recertification.
  • One-Day Program — It only takes one new idea to deliver a triumph for your event and your career. AAR delivers a full day of triumphant ideas.


  • Runs on Schedule — Like all Lippman Connects events, AAR runs — and ends — on schedule. Count on it.
  • Facilitation by Sam Lippman — In addition to his more than three decades of exhibition industry experience, Sam is a skilled meeting facilitator whose services are sought after by event-producing organizations.
  • 9 of 10 Recommend — AAR consistently earns a Net Promoter Score (NPS) near or above 90 percent.


  • Register for only $375 — add an associate for $275.


What to Expect



  1. Mix and mingle with executives, managers and marketers and enjoy breakfast.
  2. Data briefing, information sharing and networking, facilitated by Sam Lippman.
  3. Refresh and make professional connections in a relaxed environment.
  4. Clients will participate in an interactive session with mdg's Director of Digital Kristen Ferrer.
  5. Forward-thinking and successful attendee marketers are using certain marketing channels & technology – and are running certain kinds of campaigns across those channels – to predictably boost attendee ...
  6. Sam Lippman leads clients in another session of information exchange and networking.


Who Attends







Photos & Videos




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About Attendee Acquisition Roundtable

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AAR 2013 - Summary

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AAR 2013 - Dana Otillio

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  • I’m active in many professional marketing groups but the Attendee Acquisition Roundtable (AAR) is truly the event/networking group I’ve been searching for. AAR attendees face the same challenges I do and it’s nice to get feedback and ideas from other professional event marketers.
    James Riley
    Senior Director of Marketing & Public Relations - CEDIA
  • AAR was great! I really enjoyed it and plan to create my own 'circle of advisors' from the group.
    Dave Martin
    Vice President, Electronic Retail Association
  • AAR was an incredibly positive learning experience for myself & a key member of my team. It was refreshing to speak with Event Marketing professionals who face the challenge of building successful events. The room was full of seasoned professionals who shared their success stories as well as their insights. A day truly well spent and a good investment.
    Carmel McDonagh
    Vice President, Attendee Marketing 1105 Media
  • The Attendee Acquisition Roundtable (AAR) is the perfect size and format for peer to peer sharing and interaction. I learned new strategies to increase attendance and reduce my marketing budget which will improve our show's bottom line.
    John Toner
    Vice President, Fresh Produce Association