Lippman Connects

Hero Image 2

About AAR


FEBRUARY 22, 2018

Washington, DC
City Club of Washington


JUNE 21, 2018

Chicago, IL
Association Forum

OCTOBER 25, 2018

Washington, DC
City Club of Washington

Attendee Acquisition Roundtable (AAR) is an interactive sharing and networking experience for professionals responsible for attendee acquisition and retention, including executives, show managers, marketing management, digital and social media specialists, research managers, content managers, creatives, registration managers, and list managers. Attendance is limited to 20-25 qualified marketers, depending on venue. In just one day, AAR exposes forward-thinking marketers to new tactics, fresh strategies that have been proven to work, and valuable career contacts.

CEMEligible for 6.5 IAEE CEM recertification hours.

Who Can Benefit at AAR?

AAR clients are involved in attendee acquisition and retention at an association or independent organizer.

  • Executives
  • Event managers
  • Marketing management
  • Digital and social media specialists
  • Research managers
  • Content developers
  • Creatives
  • Registration managers
  • List managers

AAR accepts no more than two attendees per organization. You'll meet and share with marketers from these organizations and many others.

Registration and Fees

  1. Once your registration is accepted, your credit card will be charged $375 for the first participant, and $275 for the second participant from the same organization.
  2. Cancellations more than two weeks before AAR receive full refunds. Qualified substitutes are always welcome. No refunds for cancellations within two weeks of AAR.
  3. AAR attendance is limited and is filled on a first-come, first-served basis. Register today to ensure your spot.

Questions? Contact Sam Lippman.


Justify Your Attendance

Providing a "Business Justification Letter" for attendees is one of the many excellent ideas that have been shared at previous AARs. 

Click Here for a sample document you can adapt and use for your event.

You can also use it to help justify your attendance at AAR. Simply copy and paste the document into an email or Word® document and fill in the highlighted portions.

What to Expect



  1. Mix and mingle with executives, managers and marketers and enjoy breakfast..
  2. Get a briefing on major findings from the exclusive  Attendee Acquisition Practices and Metrics Study, prepared annually by Lippman Connects, Exhibit Surveys, and  Trade Show Executive. Exchange best ...
  3. Refresh and make professional connections in a relaxed environment.
  4. Featured Speaker: TBA — Interactive session with an expert facilitated by Sam Lippman.
  5. Breakout group activities and guided discussion lead to fresh exchanges and creative thinking. Every AAR attendee takes away the  Attendee Acquisition Study and actionable ideas.


Who Attends




  • 1105 Media
  • Access Intelligence
  • ADS
  • American Urological Association Annual Meeting
  • AMT - Association for Manufacturing Technology
  • APTA's Expo
  • ASAE
  • ASIS International
  • BIO International Convention
  • Biomedical Engineering Society
  • BOMA International
  • Consumer Electronics Association (CES)
  • Craft & Hobby Association
  • CTIA - The Wireless Association
  • DEMA Show
  • Electronic Retailing Association
  • Facility Management and Exhibition Conference
  • GASC
  • Global Pet Expo
  • Global Petroleum Show
  • IAEE
  • IFT Annual Meeting & Food Expo
  • InfoComm
  • International Carwash Association
  • International Sleep Products
  • ISA/International Sign Expo
  • Lightfair/AMC, Inc.
  • Managing Today's OR Suite
  • MFV Expo
  • mHealth Summit
  • NAB
  • NACS Show
  • NASFT - National Association of the Specialty Food Trade
  • National Apartment Association
  • National Association of Home Builders
  • National Business Aviation Association
  • National Confectioners Association
  • National Glass Association
  • National Restaurant Association/Restaurant Hotel-Motel Show
  • National Retail Federation
  • Natural Products Expo East
  • New Hope Natural Media
  • NPE 2012
  • Offshore Technology Conference
  • PMMI
  • Reed Exhibitions
  • RSA Conference
  • SmithBucklin Corporation
  • Society of Manufacturing Engineers
  • SPI: The Plastics Industry Trade Association
  • The Vision Council
  • United Fresh Produce Association

View full list




Photos & Videos




AAR Photo 2

AAR Photo 3

About Attendee Acquisition Roundtable

AAR Thumbnail 1

AAR 2013 - Summary

AAR video 2

AAR 2013 - Dana Otillio

AAR Video 3




  • I’m active in many professional marketing groups but the Attendee Acquisition Roundtable (AAR) is truly the event/networking group I’ve been searching for. AAR attendees face the same challenges I do and it’s nice to get feedback and ideas from other professional event marketers.
    James Riley
    Senior Director of Marketing & Public Relations - CEDIA
  • AAR was great! I really enjoyed it and plan to create my own 'circle of advisors' from the group.
    Dave Martin
    Vice President, Electronic Retail Association
  • AAR was an incredibly positive learning experience for myself & a key member of my team. It was refreshing to speak with Event Marketing professionals who face the challenge of building successful events. The room was full of seasoned professionals who shared their success stories as well as their insights. A day truly well spent and a good investment.
    Carmel McDonagh
    Vice President, Attendee Marketing 1105 Media
  • The Attendee Acquisition Roundtable (AAR) is the perfect size and format for peer to peer sharing and interaction. I learned new strategies to increase attendance and reduce my marketing budget which will improve our show's bottom line.
    John Toner
    Vice President, Fresh Produce Association