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Digital Summit

Forward-Thinking Organizers Exchanging Insights and Opportunities

Many leading organizers are already moving forward. And there's much to look forward to.

The global pandemic didn't put an end to exhibitions and conventions, but it did change the business of business-to-business events forever.

Now more than ever, you need up-to-the-minute information and relevant insights. As always, the best resource is like-minded event professionals.

Digital Summit: 90 Minutes on the Most Urgent Issues
Every Friday, Sam Lippman facilitates a live video chat information exchange among 15 professionals and experts.  Join the discussion.

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Digital Summit Points the Way Ahead

Safe — Participate from the comfort and safety of a home or office. 

Relevant — Topics selected by survey of leading event executives. 

Focused — Sam Lippman facilitates. Digital Summits stay on topic and on time.

CEM and CAE Units — Earn 1.5 CEM recertification hours and 1.5 CAE application or renewal credits per Digital Summit.

Affordable — Select any Digital Summit for $135. Subscribe to 3 or more for $100 each.

Flexible — Choose any number of Digital Summits. Share a subscription with colleagues.

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2:00 PM - 3:30 PM
EVERY FRIDAY
 

SCHEDULE THROUGH AUGUST 14, 2020:

May 29 — Take It from the Top
Where has Covid-19 taken our shows? What are the next steps? How do we craft and manage communications, marketing, sales, and operations?

June 12 —Safety is Job One
Health and safety measures for the exhibit floor, educational sessions, plenary addresses, and food, including meals, receptions, and hospitality events.

June 19 —Safety is Job One II
Health and safety measures for the exhibit floor, educational sessions, plenary addresses, and food, including meals, receptions, and hospitality events.

June 26 — Format and Platform Decisions
How do we decide the right format: face-to-face, hybrid, or virtual?  If hybrid or virtual, what are the best resources to find, research, and select the best platform(s)?

July 3 — Format and Platform Decisions II
How do we decide the right format: face-to-face, hybrid, or virtual?  If hybrid or virtual, what are the best resources to find, research, and select the best platform(s)?

July 10 — Pricing and Profit Models
Will transitioning from face-to-face to virtual or hybrid wreak havoc on your revenue model? What is the right pricing formula for exhibiting, sponsorship, and registration?

July 17 — Pricing and Profit Models II
Will transitioning from face-to-face to virtual or hybrid wreak havoc on your revenue model? What is the right pricing formula for exhibiting, sponsorship, and registration?

July 24 — Bringing Back Exhibitors & Sponsors
Helping exhibitors and sponsors place value on hybrid and virtual events. Retooling sales for existing events (managing refunds, cancellations, and downsizing); and future events (assurances and payment terms).

July 31 — Bringing Back Exhibitors & Sponsors II
Helping exhibitors and sponsors place value on hybrid and virtual events. Retooling sales for existing events (managing refunds, cancellations, and downsizing); and future events (assurances and payment terms).

August 7 — Re-inventing Attendee Acquisition
What are the specialized talents, skills, and experience levels necessary to craft new campaigns for hybrid and virtual events? How can marketers acquire attendees amid safety concerns about face-to-face events?

August 14 — Re-inventing Attendee Acquisition II
What are the specialized talents, skills, and experience levels necessary to craft new campaigns for hybrid and virtual events? How can marketers acquire attendees amid safety concerns about face-to-face events?

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