Chet Burchett, Chairman, Reed Exhibitions, discusses how the power of purpose will keep exhibitions vibrant in the next decade, while data-enabled technology will keep us relevant. But woe to those who lose their sense of purpose to the glow of digital solutions or volume-led focus. Chet will focus our minds on the essential questions that drive our industry. And he will deliver a clear-eyed assessment of whether we can continue to meet the needs of future marketplaces.
Julie Cottineau, Founder and CEO, BrandTwist will give you the tools to build stronger, more profitable events. She will explain how to use your event’s brand to achieve your goals and the importance of expressing your brand across all the touch points of your customers’ experience.
Chet is Chairman of Reed Exhibitions. He first joined Reed Exhibitions in 2004 as President of the Americas and in 2015 was appointed global CEO. Prior to joining Reed, Chet was President and CEO (USA) for Burson-Marsteller, a leading global public relations agency. His background includes heavy emphasis on client service in the areas of CEO reputation, corporate brands, and consumer and B2B marketing.
Reed Exhibitions is the world’s leading events organizer, with 500 events in 43 industries – from aerospace and aviation to beauty and cosmetics to sports and recreation. Reed has 3,700 staff in 41 offices worldwide, a turnover circa 1.5 billion USD.
Julie Cottineau is Founder & CEO of BrandTwist and best-selling author of “TWIST: How Fresh Perspectives Build Breakthrough Brands.” Her unique TWIST approach looks outside of traditional business practices and TWISTs new inspiration for solutions that stand out.
Julie honed her branding chops as the VP of Brand for Richard Branson’s Virgin and at Interbrand and Grey Global.