Chet Burchett, Chairman, Reed Exhibitions, discusses how the power of purpose will keep exhibitions vibrant in the next decade, while data-enabled technology will keep us relevant. But woe to those who lose their sense of purpose to the glow of digital solutions or volume-led focus. Chet will focus our minds on the essential questions that drive our industry. And he will deliver a clear-eyed assessment of whether we can continue to meet the needs of future marketplaces.
Chet is Chairman of Reed Exhibitions. He first joined Reed Exhibitions in 2004 as President of the Americas and in 2015 was appointed global CEO. Prior to joining Reed Exhibitions, Chet was President and Chief Executive Officer (USA) for Burson-Marsteller, a leading global public relations agency. His background includes heavy emphasis on client service in the areas of CEO reputation, corporate brands, and consumer and B2B marketing.
Reed Exhibitions is the world’s leading organiser of business and consumer events, with a growing portfolio of 500 events in 43 industries – from aerospace and aviation to beauty and cosmetics to sports and recreation. Reed has 3,700 staff in 41 offices worldwide, a turnover circa 1.5 billion USD and a record of delivering strong and consistent growth.
Julie Cottineau is Founder & CEO of BrandTwist and best-selling author of “TWIST: How Fresh Perspectives Build Breakthrough Brands.” Her unique TWIST approach looks outside of traditional business practices and TWISTs new inspiration for solutions that stand out.
Julie honed her branding chops as the VP of Brand for Richard Branson’s Virgin and at Interbrand and Grey Global.