Lippman Connects

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TechDemo & Reception


MAY 27, 2020

Washington, DC
JW Marriott



TechDemo logotype
and Closing Reception

WHAT: Hands-on demonstrations of event-ready technologies. Exchange insights with your peers. Have a drink. Touch the future of events.

WHEN: Included with the Closing Reception from 4 to 6 PM, immediately after the Closing Keynote.

WHERE: Salon I of the Grand Ballroom of the JW Marriott, Washington, DC.

TechDemo and Reception

42Chat (Eventbots)


Learn how innovative organizations are integrating chatbots as team members in their customer service and event technology game – and experiencing incredible success.  






Featuring four kiosks demonstrating the latest solutions for event organizations.


GES logoTechnology at GES is driven by the understanding of what organizers and exhibitors need. Our focus is on making complex tasks simple by automating event execution and management. 





Map Your Show

Map Your Show logo

Map Your Show LLC is constantly innovating in order to deliver a best-in-class experience to their users. The new MYS Floor Plan Builder provides multi-user functionality, the ability to manage, update, and customize the floor plan, and, sell booth space in one spot. With cutting-edge technology and newly designed architecture, the new builder is powerful, accurate, and very user-friendly.

Multi-user functionality gives several users the ability to work on the same floor plan at the same time. With the new Onsite Mode, the system will automatically publish changes in real time during on-site sales and renewals.

The new Floor Plan Builder is fully integrated with MYS Booth Sales, which includes the option to sell booths directly within Builder. Users can also export CAD files directly to vendors.

Organizers have the ability to customize a floor plan by uploading icons and imagery. With newly enhanced filter options, users can view booths by type, status, properties and more.

Be sure to also ask our team members about the new Salesforce Integration and Exhibitor Checklist feature!


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Shepard Exposition Srices

Concise, a PSAV Company

PSAV logo







Ungerboeck Software International

Ungerboeck logoWhen it comes to managing large, complex (and/or multiple) events, nothing has done more to disrupt the status quo then Ungerboeck’s Ungerboeck for Exhibitions (U4X).  With U4X, working across multiple applications and databases is a thing of the past.  Everything you need is literally just a click or two away from wherever you are.  CRM, floor plans, contracting and invoicing, document management, audit logs, exhibitor portal, payment processing, personalized user dashboards, and on and on.  With everything neatly managed in one single database, reconciling reports is but a distant memory.  And with U4X, you won’t ever need to worry about PCI- and GDPR-compliance again.  We call the U4X platform “unified”

What to Expect




May 26, 2020
  1.  Join over 125 of the  "Who's Who" in the industry for C-level networking in an informal setting.
May 27, 2020
  1. Sam Lippman, President, Lippman Connects will start the day with a data-driven overview, spotlighting top-line findings of the 2020 ECEF Pulse research. ECEF Pulse is conducted annually by Lippman Connects and Freeman. Get ready for five minutes of fresh insights delivered without fluff or filler.
  2. Chet Burchett, Chairman, Reed Exhibitions, discusses how the power of purpose will keep exhibitions vibrant in the next decade, while data-enabled technology will keep us relevant. But woe to those who lose their sense of purpose to the glow of digital solutions or volume-led focus. Chet will focus our minds on the essential questions that drive our industry. And he will deliver a clear-eyed assessment of whether we can continue to meet the needs of future marketplaces.

  3. Each ECEF 2020 registrant stands and introduces themselves to the 200 executives in attendance.
  4. Barbara Grobicki, Chief Alliance & Foundation Officer, American Marketing Association and Jennifer Severns, Chief Experience Officer, American Marketing Association will explain how a global events giant is designing sustainable, differentiated events for their customers.
  5. To Be Announced
  6. Linda Jo Thornberg, President and Owner, The Pittsburgh Business Show will share how she launched a successful event with no staff, no budget and no brand. She will reveal how she used strategic planning, technology and her background in marketing to build a business for business trade show, conference and networking event in just six months.
  7. How a partnership between an association (SGIA) and leading media company (NAPCO Media) led to the development of PRINTING United, a brand new industry exhibition that revitalized and changed the entire landscape of the industry. This successful relationship further presented a unique opportunity for the Association to acquire the Media company.
  8. Julie Cottineau, Founder and CEO, BrandTwist will give you the tools to build stronger, more profitable events.  She will explain how to use your event’s brand to achieve your goals and the importance of expressing your brand across all the touch points of your customers’ experience.
  9. A brief review of the day's key take aways, selected in advance by the speakers and moderator.
  10. Bigger than ever, TechDemo provides hands-on access to 14 event-ready technologies from industry-leading vendors. Closing Reception provides another executive opportunity to connect.


2020 Keynote Presenters



Chet Burchett

Chet Burshett

Chet is Chairman of Reed Exhibitions. He first joined Reed Exhibitions in 2004 as President of the Americas and in 2015 was appointed global CEO. Prior to joining Reed Exhibitions, Chet was President and Chief Executive Officer (USA) for Burson-Marsteller, a leading global public relations agency. His background includes heavy emphasis on client service in the areas of CEO reputation, corporate brands, and consumer and B2B marketing.

Reed Exhibitions is the world’s leading organiser of business and consumer events, with a growing portfolio of 500 events in 43 industries – from aerospace and aviation to beauty and cosmetics to sports and recreation. Reed has 3,700 staff in 41 offices worldwide, a turnover circa 1.5 billion USD and a record of delivering strong and consistent growth.


Julie Cottineau

Julie Cottineau photo

Julie Cottineau is Founder & CEO of BrandTwist and best-selling author of “TWIST: How Fresh Perspectives Build Breakthrough Brands.”  Her unique TWIST approach looks outside of traditional business practices and TWISTs new inspiration for solutions that stand out.

Julie honed her branding chops as the VP of Brand for Richard Branson’s Virgin and at Interbrand and Grey Global.

Lippman Connects You




  • Kim Althoff, Vice President, ISSA
  • Tom Amontree, Executive Vice President, America's Health Insurance Plans
  • David Audrain, Executive Director, Society of Independent Show Organizers
  • Mary Bender, Vice President, Taffy Events
  • Roy Benear, Vice President, PSAV
  • Kevin Bird, CEO & Co-founder, Shepard
  • Diane Bjorklund, , UFI - Global Assoc of the Exhibition Industry
  • David Blansfield, Executive Vice President & Group Publisher, Northstar Meetings Group
  • Mark Bogdansky, Senior Director, Auto Care Association
  • Rick Booms, President, Eventful Conferences


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Media Champions




Photos & Videos



ECEF 2018 Photo

ECEF 2018 Image

ECEF 2018 Image

Making Connections

Making Connections

2019 Opening Keynote

Cassandra Farrington

2019 Closing Keynote

Gary Shapiro





  • ECEF is one the few opportunities where independent and association show organizers get to mingle and learn from one another.
    Karen Chupka
    Senior Vice President, Consumer Technology Association
  • You've got 200 C-level executives here. There's a lot of peer-to-peer learning, which is incredible.
    Chris Dolnack
    Senior Vice President, National Shooting Sports Foundation
  • As a newcomer to events, it is so valuable to connect and have interactions that pay off.
    Cassandra Farrington
    Co-Founder & CEO, Marijuana Business Daily
  • I've had a bunch of conversations with people we're going to want to do business with.
    Chris Bown
    Executive Vice President, National Association of Broadcasters
  • ECEF is a great event! In one day I can hear insights and best practices from the ‘Who’s Who’ in our industry.
    Mary Pat Heftman
    Executive Vice President Conventions, National Restaurant Association
  • ECEF is a fixture on my calendar. Don’t delegate this one; as a CEO, you need to be there.
    Lori M. Anderson, CAE
    President & CEO, International Sign Association
  • At ECEF I learned the exhibition industry’s key trends and met peers from both associations and business media companies.
    Doug Woods
    President, The Association for Manufacturing Technology, AMT
  • The value I’ve gained from ECEF has always exceeded expectations. It’s the only event that brings together association and media executives to network, debate, and exchange new business ideas and best practices.
    Kerry C. Gumas
    President & CEO, Questex Media Group, LLC.
  • ECEF provides a special focus in that it brings together executives from media companies and associations to exchange best practices.
    Britton Jones
    Chairman & CEO, NXT Events Media Group
  • ECEF has valuable content and useful take-aways in a variety of areas.
    Peter Eelman
    Vice President Exhibitions and Communications, The Association for Manufacturing Technology, AMT
  • ECEF is the most valuable education and networking event of the year. The ideas shared by speakers and participants helped us grow attendance and sales. There is no better opportunity to learn from the brightest in the industry.
    Eric Wulf
    CEO, International Carwash Association®