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INCREASE EXHIBIT AND SPONSORSHIP SALES

ESR

OCTOBER 26, 2017

Washington, DC
City Club of Washington
Register

ESR - October 26, 2017 - Washington, DC

Welcome to Exhibit Sales Roundtable (ESR)

Exhibit Sales Roundtable (ESR) is a one-day facilitated workshop for executives, managers and professionals responsible for maximizing exhibit and sponsorship sales.

ESR creates a high-energy environment for exploring exclusive research, exchanging field-tested sales tactics, and creating career contacts with a small group of forward-thinking peers. A select group of executives, managers and professionals network and learn through guided discussion and information sharing.

Every ESR attendee takes away action-ready tactics and insights for finding, closing, renewing, and upgrading customers and prospects.  

BRING YOUR CHALLENGES

  • Innovative exhibit and sponsorship pricing, the key to increasing profits.
  • Explore the benefits of various exhibit space assignment procedures.
  • Determine the value of packages and the best way to communicate this information to prospects.
  • Find, hire, motivate and retain star salespeople.
  • Discuss the pros and cons of outsourcing some or all sales.
  • Expand your sales efforts internationally.
  • Discuss non-exhibit floor participation – meeting rooms, outdoor displays and special events.

 

Need More Reasons?

HERE ARE 20 REASONS TO ATTEND EXHIBIT SALES ROUNDTABLE

What to Expect

 

 

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  1. Sam Lippman facilitates a guided exchange of best practices and creative sales tactics. Participants receive the  Exhibit & Sponsorship Sales Benchmarks and Trends research. Exhibit Surveys presents a ...
  2. Make valuable career connections with exhibit and sponsorship sales peers and experts.
  3. More facilitated discussion and creative exercises focus on the specific learning needs of the participants and their events.

 

Who Attends

 

 

Presenting

  • American Association for Cancer Research
  • American College of Cardiology
  • American Composite Manufacturers
  • American Counseling Association
  • APCO International
  • Association Forum/Holiday Showcase
  • Association of Equipment Manufacturers
  • AUVSI
  • Biotechnology Industry Organization
  • CEDIA
  • Consumer Electronics Association (CES)
  • Digestive Disease Week
  • Door and Hardware Institute
  • Electronic Retailing Association
  • HIMSS
  • ICSC/RECon
  • INFOCOMM International
  • International Association of Chiefs of Police
  • International Carwash Association
  • International Sleep Products Association
  • International Toy Fair
  • Lightfair International
  • NACS Show
  • National Apartment Association
  • National Association of Broadcasters
  • National Association of Elementary School Principals
  • National Hardware Show
  • National Restaurant Association/Restaurant Hotel-Motel Show
  • NaylorCMG
  • Questex Media
  • Reed Exhibitions
  • SAE International
  • Society of Petroleum Engineers
  • Thomas P. Hinman Dental Meeting
  • United Fresh Produce Association

View full list

Sponsors

 

 

Photos & Videos

 

 

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ESR Photo

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About Exhibit Roundtable

ESR Video

ESR 2012 - Dan Cole

ESR Video

Testmonials

 

 

  • The Exhibit Sales Roundtable (ESR) was an excellent experience. I networked with peers, shared opportunities and challenges, learned tips and tricks that I can implement immediately and as part of a long-term strategy. I recommend ESR for anybody involved in exhibit or sponsorship sales.
    Wendy Loew
    Group Show Director - Questex Media
  • This data validates the importance of a professional sales program because exhibit and sponsorship budgets are under more scrutiny than ever … both at the division and corporate levels.
    Ron Akins
    Senior Vice President, E.J. Krause & Associates
  • I picked-up an idea at the Exhibit Sales Roundtable – selling sponsorship of the venue’s WIFI – that’s added $75,000 per sales cycle to our bottom line. To learn more revenue producing ideas, staff from my department will attend at least one Exhibit Sales Roundtable each year.
    Robert McFarland
    Vice President Sales, Reed Exhibitions
  • At the Exhibit Sales Roundtable, I gained several new solutions that I can immediately implement to increase exhibit sales and upsell sponsors. It was a valuable experience because of the productive networking and open and enthusiastic discussions! I look forward to attending a future ESR!
    Grace Cular Yee
    Director of Sales, Food Processing Suppliers Association/PROCESS EXPO
  • I’ve attended previous Lippman Connects’ events, so I knew the networking and content would be great at the Exhibit Sales Roundtable. I’ve been in sales for a long time, but I’m returning to the office with new ideas that I will put to use.
    Dan Cole
    Vice President, Sales, Consumer Electronics Association