Lippman Connects

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20 Reasons to Attend


February 1, 2018

Washington, DC
City Club of Washington


July 19, 2018

Chicago, IL
Association Forum

September 27, 2018

Washington, DC
City Club of Washington


  • Exchange Best Practices — If there’s a way to increase exhibit and sponsorship sales, your peers will share it at ESR.
  • Learn Innovative Tactics — Discover fresh techniques to get call-backs, boost renewals, sell up, and close successfully.
  • Immediate Results — Your entire sales team will benefit from ideas that they can put to work right away.
  • Overcome Objections — Trust a roomful of experienced sales professionals to resolve your biggest challenges.
  • Sharpen Your Thinking — Hone your sales chops in the company of fast-thinking professionals.
  • Refresh and Recharge — Come away energized, inspired, and ready for action.


  • Intensive Networking — Make valuable, lasting career contacts. Join a circle of forward-thinking professionals you can look to for advice.
  • Small Group Bonding — No more than 25 exhibit and sponsorship sales professionals from associations and independent organizers will be accepted.
  • Qualified Professionals Only — To guarantee productivity and value, attendance is limited to qualified executives, managers, and professionals in exhibit and sponsorship sales and service.


  • Exclusive Research — Receive the annual 20-plus page Benchmarks and Trends in Exhibit and Sponsorship Sales, from Lippman Connects, Exhibit Surveys, and Trade Show Executive. A $345 value. Exhibit Surveys will brief you on major findings.
  • Resource Book — A reference you’ll look to again and again, the Exhibit Sales Roundtable Resource Book contains essential information from experts on how to improve market research, space and sponsorship marketing, pavilions and packages, space draws, exhibitor loyalty, and more.
  • Fresh Sponsorship Ideas — Every ESR turns up unique and different sponsorship ideas that will excite your customers and prospects.
  • Customized to Your Needs — A pre-event survey identifies every registrant’s specific challenges, questions, and expectations.  The data are aggregated, interpreted, and organically folded into group discussions and activities.
  • Organized, Spontaneous, and Responsive — An agenda is shaped to accommodate the individual learning needs of the group. Introductions, breaks, lunch, discussions and exercises are engineered to leverage group dynamics and encourage creative connections.
  • Earn CEM Hours — Earn 6.5 hours toward IAEE CEM Recertification.
  • One-Day Program — It only takes one new idea to profit your event and your career.  ESR delivers a full day of profitable ideas.


  • Runs on Schedule — Like all Lippman Connects events, ESR runs — and ends — on schedule. Count on it.
  • Facilitation by Sam Lippman — In addition to his more than three decades of exhibition industry expertise, Sam is a skilled meeting facilitator whose services are sought after by event-producing organizations.
  • 9 of 10 Recommend — ESR consistently earns a Net Promoter Score (NPS) near or above 90 percent.


  • Register for only $375 — add an associate for $275.


What to Expect



  1. Sam Lippman facilitates a guided exchange of best practices and creative sales tactics. Participants receive the  Exhibit & Sponsorship Sales Benchmarks and Trends research. Exhibit Surveys presents a ...
  2. Make valuable career connections with exhibit and sponsorship sales peers and experts.
  3. Interactive Discussion with Christopher Ware
  4. More facilitated discussion and creative exercises focus on the specific learning needs of the participants and their events.


2017 Keynotes ... 2018 Keynotes TBA



Who Attends




  • American Association for Cancer Research
  • American College of Cardiology
  • American Composite Manufacturers
  • American Counseling Association
  • APCO International
  • Association Forum/Holiday Showcase
  • Association of Equipment Manufacturers
  • Biotechnology Industry Organization
  • Consumer Electronics Association (CES)
  • Digestive Disease Week
  • Door and Hardware Institute
  • Electronic Retailing Association
  • ICSC/RECon
  • INFOCOMM International
  • International Association of Chiefs of Police
  • International Carwash Association
  • International Sleep Products Association
  • International Toy Fair
  • Lightfair International
  • NACS Show
  • National Apartment Association
  • National Association of Broadcasters
  • National Association of Elementary School Principals
  • National Hardware Show
  • National Restaurant Association/Restaurant Hotel-Motel Show
  • NaylorCMG
  • Questex Media
  • Reed Exhibitions
  • SAE International
  • Society of Petroleum Engineers
  • Thomas P. Hinman Dental Meeting
  • United Fresh Produce Association

View full list




Photos & Videos



ESR Photo

ESR Photo

ESR Photo

About Exhibit Roundtable

ESR Video

ESR 2012 - Dan Cole

ESR Video




  • The Exhibit Sales Roundtable (ESR) was an excellent experience. I networked with peers, shared opportunities and challenges, learned tips and tricks that I can implement immediately and as part of a long-term strategy. I recommend ESR for anybody involved in exhibit or sponsorship sales.
    Wendy Loew
    Group Show Director - Questex Media
  • This data validates the importance of a professional sales program because exhibit and sponsorship budgets are under more scrutiny than ever … both at the division and corporate levels.
    Ron Akins
    Senior Vice President, E.J. Krause & Associates
  • I picked-up an idea at the Exhibit Sales Roundtable – selling sponsorship of the venue’s WIFI – that’s added $75,000 per sales cycle to our bottom line. To learn more revenue producing ideas, staff from my department will attend at least one Exhibit Sales Roundtable each year.
    Robert McFarland
    Vice President Sales, Reed Exhibitions
  • At the Exhibit Sales Roundtable, I gained several new solutions that I can immediately implement to increase exhibit sales and upsell sponsors. It was a valuable experience because of the productive networking and open and enthusiastic discussions! I look forward to attending a future ESR!
    Grace Cular Yee
    Director of Sales, Food Processing Suppliers Association/PROCESS EXPO
  • I’ve attended previous Lippman Connects’ events, so I knew the networking and content would be great at the Exhibit Sales Roundtable. I’ve been in sales for a long time, but I’m returning to the office with new ideas that I will put to use.
    Dan Cole
    Vice President, Sales, Consumer Electronics Association