Lippman Connects

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About ESR


February 1, 2018

Washington, DC
City Club of Washington


July 19, 2018

Chicago, IL
Association Forum

September 27, 2018

Washington, DC
City Club of Washington

Exhibit Sales Roundtable (ESR) is a one-day, facilitated workshop for qualified exhibit and sponsorship sales and service professionals.  ESR participants get the latest Exhibit Sales and Sponsorship Metrics Study, featuring exclusive research by Lippman Connects and Exhibit Surveys.

Relying on pre-event research of every registrant, Sam Lippman custom curates the agenda to address the specific learning needs of each ESR participant. Discussions and breakout group activities lead to high-energy exchanges of best practices, innovative sales tactics, unique sponsorships, and lasting career contacts.

Every ESR participants leaves with a copy of the Exhibit Sales Study and actionable take-aways that will profit their career, their event, and their organization.

IAEE_CEMEligible for 6.5 IAEE CEM recertification hours.

Who Attends

ESR attendees are executives, directors, managers and professionals involved in exhibit and sponsorship sales or service.

ESR accepts no more than two attendees per organization. You'll meet and share with sales experts from these organizations and many others.

Registration and Fees

  1. Once your registration is accepted, your credit card will be charged $375 for the first participant, and $275 for the second participant from the same organization.
  2. Cancellations more than two weeks before ESR receive full refunds. Qualified substitutes are always welcome. No refunds for cancellations within two weeks of ESR.
  3. ESR attendance is limited and is filled on a first-come, first-served basis. Register today to ensure your spot.

Questions? Contact Sam Lippman.


What to Expect



  1. Sam Lippman facilitates a guided exchange of best practices and creative sales tactics. Participants receive the  Exhibit & Sponsorship Sales Benchmarks and Trends research. Exhibit Surveys presents a ...
  2. Make valuable career connections with exhibit and sponsorship sales peers and experts.
  3. Interactive Discussion with Christopher Ware
  4. More facilitated discussion and creative exercises focus on the specific learning needs of the participants and their events.


Who Attends




  • American Association for Cancer Research
  • American College of Cardiology
  • American Composite Manufacturers
  • American Counseling Association
  • APCO International
  • Association Forum/Holiday Showcase
  • Association of Equipment Manufacturers
  • Biotechnology Industry Organization
  • Consumer Electronics Association (CES)
  • Digestive Disease Week
  • Door and Hardware Institute
  • Electronic Retailing Association
  • ICSC/RECon
  • INFOCOMM International
  • International Association of Chiefs of Police
  • International Carwash Association
  • International Sleep Products Association
  • International Toy Fair
  • Lightfair International
  • NACS Show
  • National Apartment Association
  • National Association of Broadcasters
  • National Association of Elementary School Principals
  • National Hardware Show
  • National Restaurant Association/Restaurant Hotel-Motel Show
  • NaylorCMG
  • Questex Media
  • Reed Exhibitions
  • SAE International
  • Society of Petroleum Engineers
  • Thomas P. Hinman Dental Meeting
  • United Fresh Produce Association

View full list




Photos & Videos



ESR Photo

ESR Photo

ESR Photo

About Exhibit Roundtable

ESR Video

ESR 2012 - Dan Cole

ESR Video




  • The Exhibit Sales Roundtable (ESR) was an excellent experience. I networked with peers, shared opportunities and challenges, learned tips and tricks that I can implement immediately and as part of a long-term strategy. I recommend ESR for anybody involved in exhibit or sponsorship sales.
    Wendy Loew
    Group Show Director - Questex Media
  • This data validates the importance of a professional sales program because exhibit and sponsorship budgets are under more scrutiny than ever … both at the division and corporate levels.
    Ron Akins
    Senior Vice President, E.J. Krause & Associates
  • I picked-up an idea at the Exhibit Sales Roundtable – selling sponsorship of the venue’s WIFI – that’s added $75,000 per sales cycle to our bottom line. To learn more revenue producing ideas, staff from my department will attend at least one Exhibit Sales Roundtable each year.
    Robert McFarland
    Vice President Sales, Reed Exhibitions
  • At the Exhibit Sales Roundtable, I gained several new solutions that I can immediately implement to increase exhibit sales and upsell sponsors. It was a valuable experience because of the productive networking and open and enthusiastic discussions! I look forward to attending a future ESR!
    Grace Cular Yee
    Director of Sales, Food Processing Suppliers Association/PROCESS EXPO
  • I’ve attended previous Lippman Connects’ events, so I knew the networking and content would be great at the Exhibit Sales Roundtable. I’ve been in sales for a long time, but I’m returning to the office with new ideas that I will put to use.
    Dan Cole
    Vice President, Sales, Consumer Electronics Association