Increase Exhibit and Sponsorship Sales

Information You Will Use Immediately

Exhibit Sales Roundtable is a facilitated information-sharing experience for executives, managers and professionals responsible for exhibit and sponsorship sales.

  • Best practices and next practices

If there’s a better way to sell exhibit space and sponsorships, your peers will share it at ESR. A select group of no more than 30 professionals participate in guided discussions, facilitated networking, and information sharing.

Every ESR client takes away action-ready tactics, proprietary data, and insights for finding prospects and earning customers.  

  • Develop Profitable Relationships

Make valuable business relationships that will add value to your event and your work. Expand your circle of industry contacts.

  • Stay in the Lead

In good times and bad, the organizations with a greater breadth of knowledge and up-to-date information make the wisest decisions. ESR helps position your event to protect and maintain its market leadership.

Register Now

June 27, 2024

Hyatt Regency McCormick Place

Chicago, IL

 

Registration Fee

$375; $275 for each additional colleague.

Change in plans? Last minute substitutions are welcome or cancel for a full refund up to one week before ESR.

EXHIBIT SALES ROUNDTABLE

 

Check Out My 81-Second Pitch for ESR

Take Away Information That Will Inform Your Next Sales Call

Let's Put Your Event on The Agenda

  • Prove and communicate ROI.
  • Convert customers into ambassadors.
  • Improve call-backs and close deals.
  • Determine the value of packages and the best way to communicate this information to prospects.
  • Tap into unexpected sources of qualified prospects.
  • Exchange new and unique sponsorship ideas.
  • Expand your sales efforts internationally.
  • Discuss non-exhibit floor revenues – meeting rooms, outdoor displays and special events.

CEU credits

Programming Endorsed by IAEE

 Eligible for 6 clock hours towards CEM recertification by IAEE.

CEM Certified in Exhibition Management

 

Increasing Exhibit and Sponsorship Sales Is Our Only Agenda

ESR February 29 Agenda

  1. There’s a new generation of exhibit manager on the rise. Ready or not, they have more demands and higher expectations. They evaluate events based on performance, not hearsay. Does your website have detailed information? Because they won’t wait for answers. In this conversation between Jon Wolff, Global Event Manager for Lenovo’s Solutions and Services Group, and Joe Federbush, President, EVOLIO Marketing, you’ll take away five of the smartest things you can do to earn the sale – and five surefire ways to lose a customer.
  2. Make valuable career connections with exhibit and sponsorship sales peers and experts.
  3. Exhibit and sponsorship sales is a highly sophisticated set of skills that need constant refinement. Take a shortcut to the mountaintop when sales legend Dan Cole demonstrates how to manage every sales relationship with the capability and confidence of a master. Senior Director, Exposition Sales, AVIXA, Dan has distilled 35 years of sales management success into an easy-to-follow game plan. Highlights include:

    • How to earn the right to ask for the sale.
    • Asking the right questions to provide the right solution.
    • Position your event as the answer to your customers’ challenges.  
    • Make your vocabulary work harder for you
  4. The information exchange is fast and furious when every team member gets a chance to share top takeaways that will enhance their sales practices and decision-making.
  5. Exhibit Sales Roundtable starts and ends on time. You can set your clock to it.

 

June 2024 Sponsors

Explore Last Year Highlights

Resources

Featured Resources for Sales Professionals

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Lippman Connects You

  • Account Executive, Argentum
  • Account Executive, Association of Equipment Manufacturers
  • Account Executive, Association of Equipment Manufacturers
  • Account Executive, Convention Sales, National Association of Broadcasters (NAB)
  • Account Executive, Mack Brooks Exhibitions
  • Account Executive, Mack Brooks Exhibitions Inc.
  • Account Executive, Questex
  • Account Executive, Taffy Event Strategies
  • Account Manager II, RAPID + TCT, SME
  • Account Manager, ASIS International
  • Account Manager, Business Development, ASIS International
  • Account Manager, Exhibitions & Sales, International Association of Exhibitions and Events (IAEE)
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  • Account Representative III, SME
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  • Account Specialist, Consumer Technology Association
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  • Associate Director, Partner Experience, ASAE: The Center for Association Leadership
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  • Associate, National Graphene Association
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  • Business Development Manager, Clarion Events
  • Business Development Manager, NAIOP - Commercial Real Estate Development Association
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  • Business Development Representative, ASIS International
  • Business Development, HighQuest Group
  • Business Development, Intermodal EXPO
  • CE Registration & Exhibits Specialist, Michigan Dental Association
  • CEO, Billington CyberSecurity
  • Chief Development Officer, American Association of Neurological Surgeons
  • Chief Marketing and Sales Officer, American Speech-Language-Hearing Association
  • Chief Media & Sales Officer, North American Veterinary Community (NAVC)
  • Chief Meetings & Education Officer, Society of Gynecologic Oncology
  • Chief Operating Officer, American Society of Human Genetics
  • Chief Operating Officer, HighQuest Group
  • Chief Operating Officer, Professionals In Human Resources Association
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  • Corporate Relations Sales Manager, Radiological Society of North America (RSNA)
  • Development Manager, American Society of Gene and Cell Therapy
  • Director of Business Development and Strategy, AUVSI
  • Director of Business Development, International Association of Healthcare Central Service Materiel Management
  • Director of Business Development, National Parking Association
  • Director of Business Development, The Education Market Association

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