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Large Show Roundtable


Breakfast Keynote: Leveraging Behavioral Economics in Large Shows

April 04, 2019

Behavioral economics is a powerful predictive discipline that looks at end-user judgment and decision-making through a human lens. This way of understanding how people learn and form attitudes in context has revolutionized the design of products, services, and communications across industries both in corporate, non-profit, and policy settings. GES SVP Arjun Chakravarti will demonstrate how to put this approach into action in your shows in ways that produce value for your exhibitors and attendees.


Arjun Chakravarti, SVP Analytics Solutions and Insights - GES