| It’s no secret that quite a few shopping malls have seen some of their biggest tenants announce store closings, with quite a few smaller retailers disappearing completely. Industry observers point the finger at online competition. Now, a pair of recent articles in the Wall Street Journal spotlighted malls and retailers...|
| Is your event delivering a better customer experience than a funeral? Don't be so sure. In a recent Wall Street Journal , we learned that "the funeral industry is reinventing itself." What that really means is that with cremations on the rise, funeral homes are creating new and enhanced services...|
| The extravagant promises of virtual reality (VR) date back to the early 90s. So it’s no wonder that organizers look at the Pokémon GO fad and see only sponsorship potential. Big yawn, right?
Not so fast. Back in 1995 I was managing an industrial exhibition in which one...
| The recent Fashion Week in New York was marked by dramatic responses to the way connected mobile devices are changing the way business is conducted. Fashion icons like Diane von Furstenburg as well as newcomers like Kanye West experimented with deviations from the traditional runway show.
| Fans of comedian Jeff Foxworthy know there are an endless number of punchlines to his signature joke, “You might be a redneck if …” Jokes aside, the line inspired us to consider, “You might be a large show if …” Or, put another way, what are some of the practices...|
| This time of year there are “Best of 2015” lists everywhere you look. Who doesn’t want the best of everything? This impulse has encouraged a relentless emphasis on best practices. It sounds logical that an organization that sticks to best practices in every regard will be the best in every...|
| Not so long ago, attracting attendees depended to a large extent on exhibitors distributing guest passes. Today, marketers rely on a diverse and ever more creative toolset. Guest passes are still with us, but they have been supplemented with many innovative attendee marketing programs involving exhibitors. New ones are being...|
| Proving ROI to exhibitors and sponsors is consistently one of the biggest challenges facing event sales teams. As in past years, the 2015 Benchmarks and Trends in Exhibit and Sponsorship Sales Study* confirms this. Unfortunately, year after year, attendee demographics is rated the best tool by far for proving ROI....|
| We can’t think of a better measure of the event industry’s outlook than profitability expectations for the year ahead. That’s why it’s one of the key benchmarks of the ECEF Pulse.
Two out of three (67%) executives responding to this year’s survey expect event profitability to increase in...
| A sure sign of rising confidence in the economy is a sustained interest in launching new events. For two years in a row, the number of organizers planning new events over the next 36 months has hovered around the 40% mark: 44% in 2014 and 38% in 2015.