Attendee Acquisition Roundtable

Attendee Acquisition Roundtable


Turn Influencers into Your Event’s Evangelists

21 Mar 2024

You already know that integrating influencer marketing into an attendee acquisition campaign can boost awareness, extend reach and create authentic, genuine connections between an event and prospective new audiences. But many marketers are still wary of taking the leap. This interactive session will walk you through how to fully harness the potential of this hot-hot-hot tactic. Sara Fellows, mdg’s Director of Social Media, will share how to create and execute a comprehensive influencer marketing plan – from identifying the right partners, to nurturing relationships, to measuring and reporting results.

Sara Fellows, Director of Social Media - mdg, A Freeman Company