In a time of economic uncertainty, shifting policies, and global disruption, organizers have a powerful opportunity — and a noble responsibility — to exchange relevant, trustworthy intelligence with their attendee community.

Kimberly Hardcastle, president of mdg, leads a provocative interactive session on how to harness timeliness to create more compelling, relevant campaigns.
She will demonstrate how to move beyond static value propositions and tap into what’s happening right now — in your attendees’ industries and in the world around them — to position your event as the experience they can’t afford to miss this year.