Go behind the scenes to find out how several events truly unleashed the power of their event brands to increase attendance, exhibitor participation and market share. Kimberly Hardcastle, mdg President and Chief Marketing Strategist tells all. Better yet, she’ll provide insights to help you adapt the same strategies to your event.

This is information you will put to work the very next day. The emphasis will be on accentuating competitive differentiators, finding your authentic voice, translating an event brand to the onsite experience and convincing bosses, boards and stakeholders of the changes that must be made to ensure an event stays relevant to a new generation of attendees.