What do you do when circumstances throw you a curve ball for your organization’s big event? If you’re Nicole Bowman, VP Marketing and Communications, IAEE, you make no excuses and no mistakes. You examine every angle, craft a marketing plan that optimizes your budget, and prepare to execute with precision, persistence, and flexibility. It's not a challenge for the faint-hearted, but it’s a case study every executive, manager, and marketer will value.