Return on Value: The Evolution of Value-Based Selling
28 May 2025
As customer expectations evolve, delivering and communicating ROI is no longer the finish line; it’s now the baseline. Building on the success of their value-based selling journey, Indiya Okam, Group Vice President of Sales, RX, will be sharing how the company is evolving its focus. The emphasis is shifting from Return on Expectations to defining Return on Value, a more comprehensive approach for your sales teams to drive growth and deliver better outcomes.