It’s general knowledge that exhibitors usually pay more than their direct share of costs. As the cost burden on exhibitors continues to rise, organizers must wake up now to the reality that the prevailing arrangement is going to come crashing down.

Will Rising Exhibitor Costs Backfire? may seem like a rhetorical question, but there’s more to it than meets the eye. A major anchor exhibitor and a spokesperson for suppliers explain how rising costs are not merely affecting exhibitors but are also undermining the future of certain events. Jeannie Henson, Director, Exhibit Management, Siemens Healthineers, and Julie Kagy, Executive Director, ESCA: Exhibition Services & Contractors Association, will break it down for you.