Not always! We all want our events to deliver a wealth of attendee benefits. But sometimes these benefits are provided only if we find exhibitors to sponsor them.  Steve Prahalis, COO, SME will moderate a panel representing a cross-section of event stakeholders. They'll shine a light on how we are failing to deliver value and what it means for your events. Rick Brindle, Retired Vice President – Industry Development, Mondelēz International; Terrie Carter, Director, Education Program and Project Management, Millennium Enterprise; and Nora Toure, Acquisition Sales Director,  Materialise, and Founder & Chairwoman of the Board, Women in 3D Printing, will explain how changes in demographics and attendee expectations can work in your favor -- or undermine your success. Take away actionable advice that no organizer can afford to ignore.