KEYNOTE: Return on Expectation: The Better Customer Satisfaction Metric
The toughest, most enduring challenge facing your salesforce is measuring, proving, and communicating customers' ROI. Every non-renewal and downsize hurts your profitability. RX's answer was to reframe the question. What is the customer's return on expectation? Fernando Fischer, President of the Americas for RX will share the processes behind the strategy, vision, and value based selling evolution.