The New Rules of International Event Marketing - Presented by mdg, UFI, and SISO
Back by popular demand – an interactive, high-level roundtable covering everything you need to know now to build back your international audience base. Presented by mdg, A Freeman Company in conjunction with SISO and UFI, this fast-paced, 90-minute session will begin with an economic global overview, transition into an international marketing strategy discussion and end with practical tips that will guide the translation of strategy into tactical execution.
Registration is complimentary, but space is limited. Please reserve your seat by Monday, May 23. Registering for this event does NOT include registration for ECEF.
Speakers: Kai Hattendorf, Managing Director of UFI; Ken Holsinger, Senior Vice President of Strategy at Freeman; Tom Mitchell, President of Messe Dusseldorf North America; Anjia Nicolaidis, International Marketing Strategist at mdg, A Freeman Company.
Hosts: Kimberly Hardcastle-Geddes, President at mdg, A Freeman Company; Vincent Polito, Executive Director at SISO