In this session hosted by mdg, A Freeman Company and UFI — in conjunction with ECEF 2022 — speakers will discuss how to effectively revitalize your international event strategy, post-pandemic. After the session in Freeman’s Alexandria office, buses will return ECEF registrants to Washington D.C. in time to attend the Welcome Reception.
During the 90-minute program, leaders from the global industry will share the latest insights from the UFI Global Barometer and practical tips for forming alliances, managing delegations and working with influencers to develop your brand internationally. Freeman's SVP of Data Solutions, Ken Holsinger, and mdg’s international marketing strategist, Anjia Nicolaidis, will provide practical advice for ranking, prioritizing and penetrating markets based on criteria such as industry relevance, ease of travel and growth potential.
Registration is complimentary, but space is limited. Please reserve your seat by Monday, May 23. Registering for this event does NOT include registration for ECEF.