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Digital Summit

Forward-Thinking Organizers Exchanging Insights and Opportunities

Digital SummitMany leading organizers are already moving forward. And there's much to look forward to.

The global pandemic didn't put an end to exhibitions and conventions, but it did change the business of business-to-business events forever.

Now more than ever, you need up-to-the-minute information and relevant insights. As always, the best resource is like-minded event professionals.

In post-event surveys, 96% of clients participating agreed Digital Summit was worth the time. What more can you ask?

Digital Summit: 90 Minutes on the Most Urgent Issues
Sam Lippman facilitates a live video chat information exchange among 20 executives, managers, and seasoned professionals.  

Join the discussion — Most Fridays this Fall from September 11 through November 6.


Digital Summit Points the Way Ahead

Safe — Participate from the comfort and safety of home or office. 

Relevant — Topics selected by survey of leading event executives. 

Focused — Sam Lippman facilitates. Digital Summits stay on topic and on time.

CEM and CAE Units — Eligible for 1.5 clock hours towards CEM recertification. As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1.5 credits toward your CAE application or renewal professional development requirements.

Affordable — Select any Digital Summit for $135; 3 or more for $100. Subscribe your organization now — Tell us who's attending any time.

Flexible — Choose any number of Digital Summits. Share a subscription with colleagues. 



2:00 PM - 3:30 PM ET
Select any Digital Summit, $135; 3 or more, $100.
Register your team now — Tell us who's attending any time.


September 11— Pricing Exhibits, Sponsorships, and Registration for Hybrid and Virtual Events

  • How in-person events are pricing virtual additions.
  • How are 100% virtual events addressing pricing?
  • Methodologies for determining what the market will bear.
  • How important is pricing vs other factors (economic conditions, safety confidence, membership, loyalty, FOMO, etc.)?
  • Strategies for overcoming price resistance, including bundling, payment terms, priority points, etc.


September 18 — Next Generation Marketing: Attendee Acquisition for Hybrid and Virtual Events

  • Think different: Updating attendee acquisition campaign strategies and tactics for the COVID-19 era.
  • Determining the talents and resources critical to success.
  • How to plan and manage when circumstances are likely to change ... and change again.


October 2 — Demonstrating ROI from Hybrid and Virtual Events for Exhibitors and Sponsors

  • What are the most effective ways to demonstrate ROI?
  • How will ROI metrics differ between in-person and hybrid/virtual events?
  • What additional measures can events take to ensure positive experiences for exhibitors and sponsors?


October 9 — New Sponsorships and Features that Increase Engagement between Attendees and Exhibitors/Sponsors

  • Corporate-level and big-ticket sponsorships.
  • Unique lower-tiered sponsorships.
  • How to productively brainstorm attendee-exhibitor engagement opportunities.
  • Rewarding engagement among exhibitors, sponsors, and attendees.


October 23 — Producing Cost-Effective and Productive In-Person Events During a Pandemic

  • Assessing the readiness of exhibitors and attendees.
  • What is the risk of postponement vs risk of going forward, including revenue, image, and mindshare?
  • What are the latest safety requirements, opportunities, and comfort levels of attendees and exhibitors?
  • How can organizers offset new costs for events with lower revenue expectations?


October 30 — ReCalibrate & Re-Invent: In-Person Event Business Models

  • What are organizers doing to re-create the traditional event business models?
  • What are the short-term and permanent changes affecting our supplier relationships?
  • How long will the pandemic and market disruptions adversely affect attendance and/or exhibitors and sponsors?
  • Exploring alternative revenue sources and media integration.


November 6 — Out with the Old: Sales Policies and Tactics Geared to the COVID-19 Era

  • How to overcome the safety concerns of exhibitors, sponsors, and their employees.
  • Strategies for identifying and getting responses from new prospects.
  • Anticipating and responding to requests for refunds, credits, and price reductions.
  • Tactics for selling both in-person and virtual without discounting the value of either.