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ECEF 2023 Program Contributors

May 31, 2023

Grand Hyatt
Washington DC


11 Results

What to Expect



2023 Program

Contributor Roster and Bios

May 30, 2023
  1. Back by popular demand – an interactive, high-level roundtable covering everything you need to know now to build back your international audience base.  Presented by mdg, A Freeman Company in conjunction with SISO and UFI, this fast-paced, 90-minute session will begin with an economic global overview, transition into an international marketing strategy discussion and end with practical tips that will guide the translation of strategy into tactical execution. 

    Registration is complimentary, but space is limited. Please reserve your seat by Monday, May 23. Registering for this event does NOT include registration for ECEF.

    Speakers: Kai Hattendorf, Managing Director of UFI; Ken Holsinger, Senior Vice President of Strategy at Freeman; Tom Mitchell, President of Messe Dusseldorf North America; Anjia Nicolaidis, International Marketing Strategist at mdg, A Freeman Company.

    Hosts: Kimberly Hardcastle-Geddes, President at mdg, A Freeman Company; Vincent Polito, Executive Director at SISO 

    Learn More

  2. Relax, meet new faces, and reconnect with valued colleagues.


May 31, 2023
  1. Start the day in the company of friends and colleagues.

  2. ECEF convenes.
  3. Sam Lippman, President, Lippman Connects will start the day with a data-driven overview, spotlighting insights gleaned from recent research.

  4. The toughest, most enduring challenge facing your salesforce is measuring, proving, and communicating customers' ROI.  Every non-renewal and downsize hurts your profitability. RX's answer was to reframe the question. What is the customer's return on expectation? Fernando Fischer, President of the Americas for RX will share the processes behind the strategy, vision, and value based selling evolution.

  5. Whom do you want to meet? Who has an opportunity for you? Every leader in the room stands up and introduces themselves to their peers.

  6. Rochelle Richardson, SVP, Exhibitions, AVIXA, Dave Labuskes, CEO, AVIXA and Brad Sousa, CTO, AVI Systems will address numerous benefits of creating integrated experiences to enhance your events with the support of leadership, by using data and research, and incorporating Diversity, Equity & Inclusion (DE&I) as a key part of the show strategy.  The panelist will discuss how immersive integrated attendee experiences create communities for attendees, enrich your show, reflects the voice of the customer, and can be used as attendee acquisition areas.  This session will provide executives with a concrete understanding of the connection between innovation, creativity, growth, prioritizing DE&I and building a sustainable future.               

  7. Not always! We all want our events to deliver a wealth of benefits to attendees. Yet in many cases we plan to provide all this value as soon as we can find exhibitors to sponsor and fund these new features. If that doesn't strike you as a problem, then allow our panelists moderated by Steve Prahalis, COO, SME, to explain how changing demographics and attendee expectations directly impact the success of your event. Pay close attention to their experiences and observations, revealing how short-term thinking is shortchanging viability. They'll leave you with actionable advice that no organizer can afford to ignore.

  8. If your customers are not getting what they need from your event, you're handing an opportunity to a company like Connectiv Holdings. CEO Jay Weintraub's approach is sometimes described as disruptive. The fact is he is one of a new breed of innovators who are unafraid to compete with established events. Jay discusses his methods and explores how he is rooting out the inefficiencies of tired or neglected traditional B2B events. Join him and Courtney Muller, Chief Corporate Development Officer, Connectiv, (and President of Manifest) for a conversation that will inspire you to reinvent and reinvigorate.


  9. Macy Fecto, Chief People Officer, Access Intellingence, moderates a panel with; Ellen Davis, Executive Vice President, Business Strategy and Industry Engagement, U.S. Travel Association; Ben Erwin, President & CEO, Encore; and another association executive. Organizers are navigating an increasingly dynamic economic landscape. We’re wrestling with a difficult labor market coupled with a shift in priorities in the workforce. Today’s leaders are waking up to the fact that they must work to earn the attendance and attention of their team members. A panel of executives will discuss the realities of today and strategies for tomorrow.

June 01, 2023
  1. The Exhibitions & Conferences Alliance’s (ECA) 2023 Legislative Action Day will take place in person in Washington, DC on Thursday, June 1, 2023.


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Industry Leaders Talk about ECEF


2019 Opening Keynote

Cassandra Farrington

2019 Closing Keynote

Gary Shapiro





  • ECEF is one the few opportunities where independent and association show organizers get to mingle and learn from one another.
    Karen Chupka
    Senior Vice President, Consumer Technology Association
  • You've got 200 C-level executives here. There's a lot of peer-to-peer learning, which is incredible.
    Chris Dolnack
    Senior Vice President, National Shooting Sports Foundation
  • As a newcomer to events, it is so valuable to connect and have interactions that pay off.
    Cassandra Farrington
    Co-Founder & CEO, Marijuana Business Daily
  • I've had a bunch of conversations with people we're going to want to do business with.
    Chris Bown
    Executive Vice President, National Association of Broadcasters
  • ECEF is a great event! In one day I can hear insights and best practices from the ‘Who’s Who’ in our industry.
    Mary Pat Heftman
    Executive Vice President Conventions, National Restaurant Association
  • ECEF is a fixture on my calendar. Don’t delegate this one; as a CEO, you need to be there.
    Lori M. Anderson, CAE
    President & CEO, International Sign Association
  • At ECEF I learned the exhibition industry’s key trends and met peers from both associations and business media companies.
    Doug Woods
    President, The Association for Manufacturing Technology, AMT
  • The value I’ve gained from ECEF has always exceeded expectations. It’s the only event that brings together association and media executives to network, debate, and exchange new business ideas and best practices.
    Kerry C. Gumas
    President & CEO, Questex Media Group, LLC.
  • ECEF provides a special focus in that it brings together executives from media companies and associations to exchange best practices.
    Britton Jones
    Chairman & CEO, NXT Events Media Group
  • ECEF has valuable content and useful take-aways in a variety of areas.
    Peter Eelman
    Vice President Exhibitions and Communications, The Association for Manufacturing Technology, AMT
  • ECEF is the most valuable education and networking event of the year. The ideas shared by speakers and participants helped us grow attendance and sales. There is no better opportunity to learn from the brightest in the industry.
    Eric Wulf
    CEO, International Carwash Association®