Lippman Connects

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21 Reasons to Attend



  • Exchange Best Practices — If there’s a way to increase exhibit and sponsorship sales, your peers will share it at ESR.
  • Learn Innovative Tactics — Discover fresh techniques to get call-backs, boost renewals, sell up, and close successfully.
  • Immediate Results — Your entire sales team will benefit from ideas that they can put to work right away.
  • Overcome Objections — Trust a roomful of experienced sales professionals to resolve your biggest challenges.
  • Sharpen Your Thinking — Hone your sales chops in the company of fast-thinking professionals.
  • Refresh and Recharge — Come away energized, inspired, and ready for action.


  • Intensive Networking — Make valuable, lasting career contacts. Join a circle of forward-thinking professionals you can look to for advice.
  • Small Group Bonding — No more than 25 exhibit and sponsorship sales professionals from associations and independent organizers will be accepted.
  • Qualified Professionals Only — To guarantee productivity and value, attendance is limited to qualified executives, managers, and professionals in exhibit and sponsorship sales and service.


  • Expert Insights: Interactive Session — Get a fresh perspective on persistent challenges when a noted expert shares important insights. Get answers on the spot during this fast-paced, interactive session.
  • Exclusive Research — Receive the annual 20-plus page Benchmarks and Trends in Exhibit and Sponsorship Sales, from Lippman Connects, Freeman, and Trade Show Executive. A $345 value. Clients will be briefed on major findings.
  • Resource Book — A reference you’ll look to again and again, the Exhibit Sales Roundtable Resource Book contains essential information from experts on how to improve market research, space and sponsorship marketing, pavilions and packages, space draws, exhibitor loyalty, and more.
  • Fresh Sponsorship Ideas — Every ESR turns up unique and different sponsorship ideas that will excite your customers and prospects.
  • Customized to Your Needs — A pre-event survey identifies every registrant’s specific challenges, questions, and expectations.  The data are aggregated, interpreted, and organically folded into group discussions and activities.
  • Organized, Spontaneous, and Responsive — An agenda is shaped to accommodate the individual learning needs of the group. Introductions, breaks, lunch, discussions and exercises are engineered to leverage group dynamics and encourage creative connections.
  • Earn CEM Hours and CAE Credits — Earn 6.5 hours toward IAEE CEM recertification and 6.5 CAE application or renewal credits.
  • One-Day Program — It only takes one new idea to profit your event and your career.  ESR delivers a full day of profitable ideas.


  • Runs on Schedule — Like all Lippman Connects events, ESR runs — and ends — on schedule. Count on it.
  • Facilitation by Sam Lippman — In addition to his more than three decades of exhibition industry expertise, Sam is a credentialed facilitator.
  • 9 of 10 Recommend — ESR consistently earns a Net Promoter Score (NPS) near or above 90 percent.


  • Register for only $375 — add an associate for $275.


What to Expect




Agenda in Eastern Time

  1. Claim your square and connect with peers and experts.
  2. When do attendees and exhibitors think they will be ready for in-person events? This ongoing study benchmarks customer attitudes month-by-month. Get the latest data delivered by industry legend Skip Cox, Senior VP Research & Measurement, Freeman. 
  3. Find out what your most demanding, most influential customers want to hear when exhibit research expert Joe Federbush, President, EVOLIO Marketing, gets the inside story from Jeannie Wert, Exhibit Management, Siemens Healthineers.
  4. Here's what no one has told you about going digital. Learn about benefits that will change the way you think about digital -- and sell -- from Aidan Augustin, President, Feathr.
  5. Break-out exercises offer a deep dive into a single topic. Exchange tactics and insights with a small group of forward-thinking professionals. Break-out exercise leaders will then share key takeaways with the entire team.
  6. Hybrid events present unique selling challenges and opportunities. This presentation from a senior technology sales expert at Map Your Show will point you in the right direction.
  7. COVID-19 has changed the way attendees will interact throughout their in-person event experience. Organizers need to embrace innovative ways of getting attendees into the exhibit hall and engaging with exhibitors without compromising hygiene and safety. Mara Kolter, Business Development Manager, CDS, will show you the future.
  8. Break-out exercises offer a deep dive into a single topic. Exchange tactics and insights with a small group of forward-thinking professionals. 
  9. Break-out exercise leaders share the key takeways with the entire team.
  10. The information exchange is fast and furious when every team member gets a chance to share top takeaways that will enhance their sales practices and decision-making.
  11. Exhibit Sales Roundtable starts and ends on time. You can set your clock to it.


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About Exhibit Roundtable


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  • The Exhibit Sales Roundtable (ESR) was an excellent experience. I networked with peers, shared opportunities and challenges, learned tips and tricks that I can implement immediately and as part of a long-term strategy. I recommend ESR for anybody involved in exhibit or sponsorship sales.
    Wendy Loew
    Group Show Director - Questex Media
  • This data validates the importance of a professional sales program because exhibit and sponsorship budgets are under more scrutiny than ever … both at the division and corporate levels.
    Ron Akins
    Senior Vice President, E.J. Krause & Associates
  • I picked-up an idea at the Exhibit Sales Roundtable – selling sponsorship of the venue’s WIFI – that’s added $75,000 per sales cycle to our bottom line. To learn more revenue producing ideas, staff from my department will attend at least one Exhibit Sales Roundtable each year.
    Robert McFarland
    Vice President Sales, Reed Exhibitions
  • At the Exhibit Sales Roundtable, I gained several new solutions that I can immediately implement to increase exhibit sales and upsell sponsors. It was a valuable experience because of the productive networking and open and enthusiastic discussions! I look forward to attending a future ESR!
    Grace Cular Yee
    Director of Sales, Food Processing Suppliers Association/PROCESS EXPO
  • I’ve attended previous Lippman Connects’ events, so I knew the networking and content would be great at the Exhibit Sales Roundtable. I’ve been in sales for a long time, but I’m returning to the office with new ideas that I will put to use.
    Dan Cole
    Vice President, Sales, Consumer Electronics Association