Lippman Connects

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20 Reasons to Attend


February 17, 2022

VA Tech Executive Briefing Center
Arlington, VA




June 30, 2022

Marriott Marquis 
Chicago, IL



September 29, 2022

VA Tech Executive Briefing Center
Arlington, VA





  • Exchange Best Practices — If there’s a way to increase exhibit and sponsorship sales, your peers will share it at ESR.
  • Learn Innovative Tactics — Discover fresh techniques to get call-backs, boost renewals, sell up, and close successfully.
  • Immediate Results — Your entire sales team will benefit from ideas that they can put to work right away.
  • Overcome Objections — Trust a roomful of experienced sales professionals to resolve your biggest challenges.
  • Sharpen Your Thinking — Hone your sales chops in the company of fast-thinking professionals.
  • Refresh and Recharge — Come away energized, inspired, and ready for action.


  • Intensive Networking — Make valuable, lasting career contacts. Join a circle of forward-thinking professionals you can look to for advice.
  • Small Group Bonding — No more than 25 exhibit and sponsorship sales professionals from associations and independent organizers will be accepted.
  • Qualified Professionals Only — To guarantee productivity and value, attendance is limited to qualified executives, managers, and professionals in exhibit and sponsorship sales and service.


  • Expert Insights: Interactive Session — Get a fresh perspective on persistent challenges when a noted expert shares important insights. Get answers on the spot during this fast-paced, interactive session.
  • Resource Book — A reference you’ll look to again and again, the Exhibit Sales Roundtable Resource Book contains essential information from experts on how to improve market research, space and sponsorship marketing, pavilions and packages, space draws, exhibitor loyalty, and more.
  • Fresh Sponsorship Ideas — Every ESR turns up unique and different sponsorship ideas that will excite your customers and prospects.
  • Customized to Your Needs — A pre-event survey identifies every registrant’s specific challenges, questions, and expectations.  The data are aggregated, interpreted, and organically folded into group discussions and activities.
  • Organized, Spontaneous, and Responsive — An agenda is shaped to accommodate the individual learning needs of the group. Introductions, breaks, lunch, discussions and exercises are engineered to leverage group dynamics and encourage creative connections.
  • Earn CEM Hours and CAE Credits — Earn 6.0 hours toward IAEE CEM recertification and 6.5 CAE application or renewal credits.
  • One-Day Program — It only takes one new idea to profit your event and your career.  ESR delivers a full day of profitable ideas.


  • Runs on Schedule — Like all Lippman Connects events, ESR runs — and ends — on schedule. Count on it.
  • Facilitation by Sam Lippman — In addition to his more than three decades of exhibition industry expertise, Sam is a credentialed facilitator.
  • Customer Satisfaction — In post-event surveys, clients are unanimous: ESR delivers value.


  • $375 — add an associate for $275.


What to Expect




Agenda in Eastern Time

  1. Take away the Exhibit and Sponsorship Sales Survey jointly produced by Lippman Connects and EVOLIO Marketing for ESR. In this session, Joe Federbush, President, EVOLIO Marketing, will explore the major findings.
  2. Your biggest and best customers are ready to come back to your event ... but not all the way back to 2019. Find out what it will take to bring your customers closer than ever.
  3. Make valuable career connections with exhibit and sponsorship sales peers and experts.
  4. Find out why sales should never be normal when sales legend Dan Cole brings his expertise to ESR. He’ll work with you during an interactive presentation Enough of the New Normal. Here are just some of the takeaways:

    • Tools to help you stay relevant in unpredictable, unprecedented times.
    • Dealing with the consequences of postponing an event.
    • Making it right: enforcing unpopular cancellation/deposit policies.
    • How digital events are redefining how exhibitors and sponsors measure success.
  5. Attrition is a perpetual threat that COVID only made worse. Where are you going to find tomorrow’s exhibitors and sponsors?

  6. Fresh sponsorship opportunities are the ideal way to restart a conversation and get a bigger share of the marketing budget.

  7. Discover the advantages of adopting a hybrid strategy instead of selling in-person versus virtual.

  8. The information exchange is fast and furious when every team member gets a chance to share top takeaways that will enhance their sales practices and decision-making.
  9. Exhibit Sales Roundtable starts and ends on time. You can set your clock to it.


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About Exhibit Roundtable


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  • The Exhibit Sales Roundtable (ESR) was an excellent experience. I networked with peers, shared opportunities and challenges, learned tips and tricks that I can implement immediately and as part of a long-term strategy. I recommend ESR for anybody involved in exhibit or sponsorship sales.
    Wendy Loew
    Group Show Director - Questex Media
  • This data validates the importance of a professional sales program because exhibit and sponsorship budgets are under more scrutiny than ever … both at the division and corporate levels.
    Ron Akins
    Senior Vice President, E.J. Krause & Associates
  • I picked-up an idea at the Exhibit Sales Roundtable – selling sponsorship of the venue’s WIFI – that’s added $75,000 per sales cycle to our bottom line. To learn more revenue producing ideas, staff from my department will attend at least one Exhibit Sales Roundtable each year.
    Robert McFarland
    Vice President Sales, Reed Exhibitions
  • At the Exhibit Sales Roundtable, I gained several new solutions that I can immediately implement to increase exhibit sales and upsell sponsors. It was a valuable experience because of the productive networking and open and enthusiastic discussions! I look forward to attending a future ESR!
    Grace Cular Yee
    Director of Sales, Food Processing Suppliers Association/PROCESS EXPO
  • I’ve attended previous Lippman Connects’ events, so I knew the networking and content would be great at the Exhibit Sales Roundtable. I’ve been in sales for a long time, but I’m returning to the office with new ideas that I will put to use.
    Dan Cole
    Vice President, Sales, Consumer Electronics Association