Lippman Connects

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February 2023 Sponsors


February 23, 2023

VA Tech Executive Briefing Center
Arlington, VA




June 22, 2023

Chicago, IL

Registration Opens Soon



September 28, 2023

VA Tech Executive Briefing Center
Arlington, VA

Registration Opens Soon




  • 42Chat
  • CNTV
  • EVOLIO Marketing
  • Gather Voices
  • mdg, A Freeman Company
  • Trade Show News Network
7 Results

What to Expect




  1. Take away the Exhibit and Sponsorship Sales Survey jointly produced by Lippman Connects and EVOLIO Marketing for ESR. In this session, Joe Federbush, President, EVOLIO Marketing, will explore the major findings.
  2. Every innovation somehow finds its way into the events business sooner or later. Artificial Inteligence (AI) will be no different. More importantly, it is on its way to disrupting exhibit and sponsorship sales forever. Tech entrepreneur and proud "tech geek who speaks English" Rich Stone will get you thinking about the vast array of new services you will be able to offer, and how the day-to-day processes you take for granted will be re-invented for the better.
  3. Your exhibitors and customers are back! Yet, many of the market leaders are still maintaining a strong presence in alternative marketing platforms. How should this competition for marketing dollars affect how you position your event and communicate with customers?
  4. Make valuable career connections with exhibit and sponsorship sales peers and experts.
  5. Surprisingly, questions about your prospects' business and product are not the most important ones. And unless you learn what your prospects need, enumerating features and benefits is meaningless. Explore the four categories of effective sales questions when exhibit sales legend Dan Cole shares field-tested insights. Here are some of the take aways from this lively interactive session.

    • To get meaningful information about the prospect, you have to know what's meaningful.
    • Don't ask the wrong questions — find out which ones are wrong.
    • Discover which categories of questions are favored by the most successful salespeople.
    • To hone your selling IQ, focus on your problem-solving EQ.
    • Asking for the sale is an earned privilege. The questions you ask — as well as how and why — determine whether you'll be extended that privilege.
  6. Attrition is a perpetual threat that recent business conditions only made worse. Where are you going to find tomorrow’s exhibitors and sponsors?

  7. Fresh sponsorship opportunities are the ideal way to restart a conversation and get a bigger share of the marketing budget.

  8. The information exchange is fast and furious when every team member gets a chance to share top takeaways that will enhance their sales practices and decision-making.
  9. Exhibit Sales Roundtable starts and ends on time. You can set your clock to it.


Lippman Connects You




  • A. Fassano & Company
  • Access Intelligence, LLC
  • Ace Hardware Corporation
  • Advertising Specialty Institute
  • Allured Business Media
  • America's Health Insurance Plans
  • American Academy of Cosmetic Dentistry
  • American Academy of Optometry
  • American Academy of Otolaryngology
  • American Academy of Physician Assistants
  • American Association for Cancer Research
  • American Association for Retired People
  • American Association of Blood Banks
  • American Association of Oral & Maxillofacial Surgeons
  • American Association of Orthopaedic Executives
  • American Bar Association
  • American College of Cardiology
  • American College of Emergency Physicians
  • American College of Foot and Ankle Surgeons
  • American College of Surgeons
  • American Council on the Teaching of Foreign Languages
  • American Counseling Association
  • American Gaming Association
  • American Gastroenterological Association
  • American Health Information Management Association
  • American Institute of Aeronautics and Astronautics
  • American Institute of CPAs
  • American Public Works Association
  • American Society for Microbiology
  • American Society For Reproductive Medicine
  • American Society Gastrointestinal Endoscopy
  • American Society of Anesthesiologists
  • American Society of Clinical Oncology
  • American Society of Hematology
  • American Society of Human Genetics
  • American Society of Pediatric Hematology/Oncology
  • American Specialty Toy Retailing Association
  • American Speech-Language-Hearing Association
  • American Student Dental Association
  • American Telemedicine Association
  • American Urological Association
  • American Wind Energy Association
  • APCO International
  • Argentum
  • Arthroscopy Association of North America
  • ASIS International
  • Associated Equipment Distributors
  • Association For Cooperative Operations Research & Development
  • Association for Financial Professionals
  • Association for Manufacturing Technology
  • Association for Research in Vision and Ophthalmology
  • Association for Unmanned Vehicle Systems International
  • Association Forum
  • Association of Clinical Research Professionals
  • Association of Equipment Manufacturers
  • Association of the United States Army
  • Association of Women's Health, Obstetric and Neonatal Nurses
  • Awards and Personalization Association
  • Biomedical Engineering Society
  • Biotechnology Innovation Organization
  • BizBash
  • California Building Industry Association
  • Chicago Association of REALTORS
  • Commercial Real Estate Development Association
  • Community College Business Officers
  • Conference Forum
  • Congress of Neurological Surgeons
  • Consumer Electronic Design & Installation Association
  • Consumer Technology Association
  • Craft Beverage Expo
  • CTIA - The Wireless Association
  • Data & Marketing Association
  • Digestive Disease Week
  • Door and Hardware Institute
  • Electronic Payments Association
  • Electronic Transactions Association
  • EnsembleIQ
  • Food Processing Suppliers Association
  • Future Media Concepts, Inc.
  • Global Trade Association for Information Management Companies
  • Government Finance Officers Association
  • Govplace
  • Graphic Arts Show Company
  • Hall-Erickson, Inc.
  • Hannover Fairs USA, Inc.
  • Hargrove
  • Health Care Compliance Association
  • Health Information Management System Society
  • Healthcare Businesswomen's Association
  • Healthcare Businesswomen's Association
  • Helicopter Association International
  • Hinman Dental Society of Atlanta
  • Illinois CPA Society
  • Illinois REALTORS
  • InfoComm International
  • Informa Exhibitions U.S.
  • Institute of Food Technologists
  • Institute of Real Estate Management
  • International Association of Amusement Parks and Attractions
  • International Association of Exhibitions and Events
  • International Association of Fire Chiefs
  • International Carwash Association
  • International Council of Shopping Centers
  • International Downtown Association
  • International Legal Technology Association
  • International Liquid Terminals Association
  • International Sleep Products Association
  • International Society for Stem Cell Research
  • IPC - Association Connecting Electronics Industries
  • ISSA - The Worldwide Cleaning Industry Association
  • Kellen Company
  • LIGHTFAIR International
  • Louisiana Restaurant Association
  • Mack Brooks Exhibitions Inc.
  • Material Handling Industry
  • Messe Berlin North America
  • Messe Dusseldorf North America
  • Messe Frankfurt North America
  • Mortgage Bankers Association
  • NACS - The Association for Convenience and Fuel Retailing
  • NAPCO Media
  • National Apartment Association
  • National Association of Broadcasters
  • National Association of Chain Drug Stores
  • National Association of Elementary School Principals
  • National Association of Independent Life Brokerage Agencies
  • National Association of Secondary School Principals
  • National Automobile Dealers Association
  • National Black MBA Association
  • National Business Aviation Association
  • National Cattlemen's Beef Association
  • National Commission on Correctional Healthcare
  • National Defense Industrial Association
  • National Environmental Balancing Bureau
  • National FFA Organization
  • National Ground Water Association
  • National Institute of Pension Administrators
  • National Recreation and Parks Association
  • National Restaurant Association
  • National Safety Council
  • National School Boards Association
  • National Science Teachers Association
  • National Trade Productions Events
  • National Training & Simulation Association
  • Naylor Association Solutions
  • New Hope Network
  • North American Veterinary Community
  • Ohio Nursery & Landscape Association
  • Online News Association
  • Optical Society
  • Parking Today Media
  • Pediatric Academic Societies
  • PennWell Corporation
  • Penton
  • Penton Media
  • Performance Racing Industry
  • PMMI - Association for Packaging and Processing Technologies
  • Precast/Prestressed Concrete Institute
  • Questex
  • Radiological Society of North America
  • Recreation Vehicle Industry Association
  • Red 7 Media
  • Reed Exhibitions USA
  • Retail Industry Leaders Association
  • Risk & Insurance Management Society, Inc.
  • Rotary International
  • Securities Industry and Financial Markets Association
  • Sellers Expositions
  • Semiconductor Equipment & Materials International
  • SmithBucklin Corporation
  • SNAC International
  • SnowSports Industries America
  • Society for Academic Emergency Medicine
  • Society of Critical Care Medicine
  • Society of Gynecologic Oncology
  • Society of Manufacturing Engineers
  • Society of Petroleum Engineers
  • Solar Energy Trade Shows
  • SouthComm, Inc.
  • SpaceCom
  • SPARGO, Inc.
  • Specialty Equipment Market Association
  • Specialty Food Association
  • Specialty Graphic Imaging Association
  • Staffing Industry Analysts
  • Structural Engineers Association of Illinois
  • Taffy Event Strategies
  • The Toy Association, Inc.
  • U.S. Geospatial Intelligence Foundation
  • U.S. Green Building Council
  • U.S. Travel Association
  • United Fresh Produce Association
  • United Global Group, Inc.
  • Urgent Care Association of America
  • Virgo Publishing
  • Voluntary Protection Programs Participants' Association
  • William T. Glasgow, Inc.
  • Word of Mouth Marketing Association

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About Exhibit Roundtable


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  • The Exhibit Sales Roundtable (ESR) was an excellent experience. I networked with peers, shared opportunities and challenges, learned tips and tricks that I can implement immediately and as part of a long-term strategy. I recommend ESR for anybody involved in exhibit or sponsorship sales.
    Wendy Loew
    Group Show Director - Questex Media
  • This data validates the importance of a professional sales program because exhibit and sponsorship budgets are under more scrutiny than ever … both at the division and corporate levels.
    Ron Akins
    Senior Vice President, E.J. Krause & Associates
  • I picked-up an idea at the Exhibit Sales Roundtable – selling sponsorship of the venue’s WIFI – that’s added $75,000 per sales cycle to our bottom line. To learn more revenue producing ideas, staff from my department will attend at least one Exhibit Sales Roundtable each year.
    Robert McFarland
    Vice President Sales, Reed Exhibitions
  • At the Exhibit Sales Roundtable, I gained several new solutions that I can immediately implement to increase exhibit sales and upsell sponsors. It was a valuable experience because of the productive networking and open and enthusiastic discussions! I look forward to attending a future ESR!
    Grace Cular Yee
    Director of Sales, Food Processing Suppliers Association/PROCESS EXPO
  • I’ve attended previous Lippman Connects’ events, so I knew the networking and content would be great at the Exhibit Sales Roundtable. I’ve been in sales for a long time, but I’m returning to the office with new ideas that I will put to use.
    Dan Cole
    Vice President, Sales, Consumer Electronics Association