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Exhibit Sales Roundtable Attendees

ESR

February 23, 2023

VA Tech Executive Briefing Center
Arlington, VA

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June 22, 2023

Chicago, IL

Registration Opens Soon

 


 

September 28, 2023

VA Tech Executive Briefing Center
Arlington, VA

Registration Opens Soon

 


 

 

These are just some of the previous attendees:

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  • A. Fassano & Company
    • Director of Sales & Marketing
  • Access Intelligence, LLC
    • Account Executive
    • Vice President, Marketing, Media/Communication Group
  • Ace Hardware Corporation
    • Convention Exhibits Supervisor
  • Advertising Specialty Institute
    • Account Manager
    • Exhibit Account Manager
  • Allured Business Media
    • Exhibits & Sponsorship Sales
  • America's Health Insurance Plans
    • Deputy Director, Meeting & Conference Services
  • American Academy of Cosmetic Dentistry
    • National Sales Manager
  • American Academy of Optometry
    • Corporate Relations Manager
    • Exhibits Manager
  • American Academy of Otolaryngology
    • Program Manager, Exhibits
  • American Academy of Physician Assistants
    • Assistant Director, Conference & Exhibits
  • American Association for Cancer Research
    • Senior Exhibits Manager
  • American Association for Retired People
    • Director
  • American Association of Blood Banks
    • Manager, Exhibit & Corporate Services
  • American Association of Oral & Maxillofacial Surgeons
    • Exhibition Manager
    • Exhibits Associate
  • American Association of Orthopaedic Executives
    • Meetings Coordinator
  • American Bar Association
    • Corporate Sponsorship Coordinator
    • Meetings Manager
  • American College of Cardiology
    • Associate Director of Expo Sales
  • American College of Emergency Physicians
    • Senior Manager, Exhibits & Corporate Development
  • American College of Foot and Ankle Surgeons
    • Manager, Education Curriculum and Alliances
  • American College of Surgeons
    • Manager, Exhibits & Convention Services
  • American Council on the Teaching of Foreign Languages
    • Director of Convention & Marketing
    • Sales & Marketing Manager
  • American Counseling Association
    • Director, Conference & Meetings
  • American Gaming Association
    • Senior Director, Member Services
  • American Gastroenterological Association
    • Industry Sales Manager
  • American Health Information Management Association
    • Director, Corporate Development & Sponsorship
    • Exhibits Manager
  • American Institute of Aeronautics and Astronautics
    • Senior Strategic Relationship Manager
    • Strategic Relationship Manager
  • American Institute of CPAs
    • Associate Publisher
  • American Public Works Association
    • Marketing Manager
  • American Society for Microbiology
    • Assistant Director of Meetings & Exhibits
    • Exhibit Coordinator
    • Exhibits Manager
  • American Society For Reproductive Medicine
    • Director, Meetings and Exhibits
  • American Society Gastrointestinal Endoscopy
    • Assistant Manager of Exhibits
    • Senior Account Manager, Sales & Business Development
  • American Society of Anesthesiologists
    • Senior Sales and Group Relations Manager
  • American Society of Clinical Oncology
    • Senior Vice President
  • American Society of Hematology
    • Corporate Relations Manager
  • American Society of Human Genetics
    • Exhibits, Sponsorship, and Meeting Marketing Manager
  • American Society of Pediatric Hematology/Oncology
    • Manager, Professional Relations & Dev
  • American Specialty Toy Retailing Association
    • Director, Meetings & Strategic Partnerships
  • American Speech-Language-Hearing Association
    • Sponsorship Manager
  • American Student Dental Association
    • Senior Manager, Corporate Relations
    • Senior Manager, Sponsorship and Programs
  • American Telemedicine Association
    • Director, Sales
    • Senior Director, Member Relations & Meetings
  • American Urological Association
    • Industry Relations Coordinator
    • Industry Relations Manager
  • American Wind Energy Association
    • Manager, Member Relations & Exhibitions
    • Vice President, Member Relations
  • APCO International
    • Director, Corporate Outreach
    • Director of Exhibitor Care
  • Argentum
    • Vice President, Business Development
  • Arthroscopy Association of North America
    • Executive Director
  • ASIS International
    • Director, Event Sales
    • Exhibit Sales Manager: H-P
    • Manager, Exhibits & Sponsorships
    • Manager, Partner Solutions
    • Vice President, Events & Business Development
  • Associated Equipment Distributors
    • Vice President of Sales
    • Vice President of Sales / CONDEX Expos
  • Association For Cooperative Operations Research & Development
    • Director of Events and Trade Shows
  • Association for Financial Professionals
    • Director of Sales Strategy & Operations
    • Sales Associate
    • Sales Executive
  • Association for Manufacturing Technology
    • Exhibitions Sales Director
  • Association for Research in Vision and Ophthalmology
    • Senior Director, Communications & Business Strategies
  • Association for Unmanned Vehicle Systems International
    • Director of Business Development and Strategy
  • Association Forum
    • Manager, Business Development
    • Sales Coordinator
  • Association of Clinical Research Professionals
    • Senior Director, Operations
  • Association of Equipment Manufacturers
    • Account Executive
    • Director of Sales
    • Sales Manager
    • Sponsorship Account Executive
  • Association of the United States Army
    • Exhibit Sales Manager
  • Association of Women's Health, Obstetric and Neonatal Nurses
    • Director of Marketing
    • Senior Exhibit and Sponsorship Sales Manager
  • Awards and Personalization Association
    • Sales Manager
  • Biomedical Engineering Society
    • Executive Director
  • Biotechnology Innovation Organization
    • Coordinator, Sales & Sponsorship
    • Director, Sales & Sponsorship
    • Manager, Sales & Sponsorship
    • Sales Executive
  • BizBash
    • Business Development Specialist
    • Director of Event Sales
  • California Building Industry Association
    • Director of Exhibits
  • Chicago Association of REALTORS
    • Events & Sponsorship Management
    • Sponsorship Coordinator
  • Commercial Real Estate Development Association
    • Vice President, Business Development
  • Community College Business Officers
    • Managing Director
  • Conference Forum
    • Managing Partner
    • Sales & Business Development
  • Congress of Neurological Surgeons
    • Manager of Corporate Development
    • Senior Director, Marketing & Development
  • Consumer Electronic Design & Installation Association
    • Account Representative
    • Director of Membership
    • Vice President, Business Development
  • Consumer Technology Association
    • Account Executive
    • National Account Manager
    • Specialist, Sales and Business Development
    • Senior International Sales Coordinator
    • Vice President, International Sales
  • Craft Beverage Expo
    • Executive Director
  • CTIA - The Wireless Association
    • Director of Sales
    • Sales Operations Manager
  • Data & Marketing Association
    • Vice President, Event Sales
  • Digestive Disease Week
    • Industry Senior Coordinator
  • Door and Hardware Institute
    • Exhibit Sales
  • Electronic Payments Association
    • Director, Events Sales & Management
  • Electronic Transactions Association
    • Director Membership And Marketing
    • Vice President, Business Development
  • EnsembleIQ
    • Marketing Director
  • Food Processing Suppliers Association
    • Director of Sales
  • Future Media Concepts, Inc.
    • Corporate Account Manager
  • Global Trade Association for Information Management Companies
    • Sales Manager
  • Government Finance Officers Association
    • Communications Manager
  • Govplace
    • Account Manager
  • Graphic Arts Show Company
    • Senior Director, Sales & Exhibitor Services
  • Hall-Erickson, Inc.
    • Sales Manager
  • Hannover Fairs USA, Inc.
    • Vice President of North American Events & Business Development
  • Hargrove
    • Senior Vice President, Trade Show & Exhibits
  • Health Care Compliance Association
    • Exhibitor Account Executive
  • Health Information Management System Society
    • Director of Sales, Vendor Events
  • Healthcare Businesswomen's Association
    • Manager, Corporate Relations
  • Healthcare Businesswomen's Association
    • Senior Manager, Corporate Relations
  • Helicopter Association International
    • Manager of Sales
    • Sales
  • Hinman Dental Society of Atlanta
    • Exhibits Manager
  • Illinois CPA Society
    • Director of Business Development
  • Illinois REALTORS
    • Expo/Sponsor Coordinator
    • Meetings and Event Manager
  • InfoComm International
    • Director of Exhibition Accounts
    • Director of Exposition Sales
    • Exhibit Sales Manager
    • Exposition Sales Manager
  • Informa Exhibitions U.S.
    • Show Director
    • Vice President/New Business Development
  • Institute of Food Technologists
    • Director of Meetings & Exhibits
    • Exhibits Manager
    • Senior Sales Representative
  • Institute of Real Estate Management
    • Director, Corporate Business Development
  • International Association of Amusement Parks and Attractions
    • Manager Sponsorships
  • International Association of Exhibitions and Events
    • Exhibitor Relations Coordinator
  • International Association of Fire Chiefs
    • Assistant Director, Conferences
    • Sales Manager
  • International Carwash Association
    • Chief Executive Officer
    • Director of Sales
  • International Council of Shopping Centers
    • Business Development Manager
    • Coordinator, Sponsor & Marketing Relations
    • Director, Business Development
    • Global Account Manager
    • Trade Expositions Manager
  • International Downtown Association
    • Director of Corporate Relations
  • International Legal Technology Association
    • Vice President, Partner Development
  • International Liquid Terminals Association
    • Director of Meetings
  • International Sleep Products Association
    • Vice President Sales
  • International Society for Stem Cell Research
    • Senior Manager of Exhibition and Sponsorship Sales
  • IPC - Association Connecting Electronics Industries
    • Manager, Tradeshow Sales
    • Senior Director, Tradeshows & Events
  • ISSA - The Worldwide Cleaning Industry Association
    • Account Executive
    • Director of Conventions & Meetings
    • Senior Sales Executive
  • Kellen Company
    • Account Director - AUTM
  • LIGHTFAIR International
    • Director, TradeShow & Sponsorship Sales
    • Sales Manager
    • Senior Sales Manager
  • Louisiana Restaurant Association
    • Executive Vice President & COO
    • Expo Coordinator
  • Mack Brooks Exhibitions Inc.
    • Account Executive
    • Exhibition Manager - ICE and InPrint USA
  • Material Handling Industry
    • Exhibit Services Manager
  • Messe Berlin North America
    • Account Manager
  • Messe Dusseldorf North America
    • Financial Manager/Project Manager
    • Senior Project Manager
  • Messe Frankfurt North America
    • International Sales Associate
    • Sales Manager
    • Sales Manager - International and Domestic Mobility and Logistics Show
  • Mortgage Bankers Association
    • Associate Vice President, Meetings & Exhibits
    • Associate Vice President, Sponsorships & Sales
  • NACS - The Association for Convenience and Fuel Retailing
    • Exhibit Sales & Services Coordinator
    • National Advertising Manager & NE Regional Sales
    • Strategic Manager
  • NAPCO Media
    • Publisher/Brand Director - Target Marketing
  • National Apartment Association
    • Business Development Manager
    • Sales Manager
    • Senior Manager, Exhibits & Sponsorship
  • National Association of Broadcasters
    • Account Executive
    • Director of Sales
    • Exhibit Sales Admin Coordinator
    • Manager, Sponsorship & Advertising
    • Sales Coordinator, Conventions & Business Operations
  • National Association of Chain Drug Stores
    • Manager, Exhibit Sales
    • Manager, Exhibit Sales & Business Development
  • National Association of Elementary School Principals
    • Director, Conventions & Meetings
  • National Association of Independent Life Brokerage Agencies
    • Director, Exhibits, Sponsorships & Advertising
    • Director of Business Development
  • National Association of Secondary School Principals
    • Director, Events & Travel Management
    • Manager, Exhibits & Sponsorships
  • National Automobile Dealers Association
    • Director of Expositions
  • National Black MBA Association
    • Manager, Corporate Relations & Exhibits
  • National Business Aviation Association
    • Director, Exhibits
    • Director, Static Displays
    • Manager, Sponsorship & Advertising
  • National Cattlemen's Beef Association
    • Associate Director, Association Marketing
    • Associate Director, Trade Show & Association Marketing
    • Manager, Association Marketing
  • National Commission on Correctional Healthcare
    • Advertising & Exhibits Sales Manager
  • National Defense Industrial Association
    • Manager, Exhibits & Sponsorships
  • National Environmental Balancing Bureau
    • Director of Marketing & Communication
  • National FFA Organization
    • Sales and Development Manager
  • National Ground Water Association
    • Marketing Manager
    • Sponsorship, Exhibit & Advertising Sales Manager
  • National Institute of Pension Administrators
    • Senior Coordinator Sales Service
  • National Recreation and Parks Association
    • Sales & Supplier Relations Manager
  • National Restaurant Association
    • Account Executive
    • Senior Director of Sales
  • National Safety Council
    • Exhibit Sales
  • National School Boards Association
    • Director, Exhibits & Sponsorship
  • National Science Teachers Association
    • Account Manager
    • Assistant Executive Director of Sales
  • National Trade Productions Events
    • Sales Coordinator
    • Senior Account Executive
    • Vice President of Sales & Event Services
  • National Training & Simulation Association
    • Director of Exhibits & Sponsorships
  • Naylor Association Solutions
    • Show Manager
  • New Hope Network
    • Key Account Manager
    • National Sales Manager
  • North American Veterinary Community
    • Vice President of Exhibit Sales and Operations
  • Ohio Nursery & Landscape Association
    • Trade Show & Event Manager
  • Online News Association
    • Director, Strategic Partnerships
  • Optical Society
    • Advertising and Exhibits Manager
    • Director, Meeting Services
    • Exhibits, Sponsorship and Advertising Sales Manager
    • Industry Relations Sales Manager
    • Senior Director, Industry Relations
  • Parking Today Media
    • Director, Marketing Operations
    • Sales Director
  • Pediatric Academic Societies
    • Sponsorship Director
  • PennWell Corporation
    • Sales - North America
  • Penton
    • Director of Sponsorship Development
  • Penton Media
    • Sales Support Coordinator
  • Performance Racing Industry
    • Senior Sales & Marketing Manager
  • PMMI - Association for Packaging and Processing Technologies
    • Exhibitor Services & Sales Manager
  • Precast/Prestressed Concrete Institute
    • Manager, Sales and Development
    • Sales and Member Development
  • Questex
    • Group Show Director
  • Radiological Society of North America
    • Assistant Director of Advertising
    • Director, Technical Exhibits
  • Recreation Vehicle Industry Association
    • National Show Director
    • Shows Manager
  • Red 7 Media
    • Sales Executive
  • Reed Exhibitions USA
    • Group Sales Director
    • International Sales Manager, Infosecurity Group
    • Vice President - Sales Consultation, The Americas
    • Vice President, Sales
  • Retail Industry Leaders Association
    • Vice President, Business Development
  • Risk & Insurance Management Society, Inc.
    • Exhibition & Sponsorship Manager
    • Exhibitions Manager
    • Senior Manager, Exhibition & Events Ops
    • Vice President, Events & Education
  • Rotary International
    • Meeting Logistics Manager
  • Securities Industry and Financial Markets Association
    • Senior Associate, Conference and Event Sales
    • Vice President
  • Sellers Expositions
    • COO
  • Semiconductor Equipment & Materials International
    • Director of Sales
  • SmithBucklin Corporation
    • Project Manager
    • Senior Sales Manager
  • SNAC International
    • Vice President, Meetings & Events
  • SnowSports Industries America
    • Director of Trade Show
    • Supporting Member Sales & Marketing Manager
  • Society for Academic Emergency Medicine
    • Marketing & Membership Manager
  • Society of Critical Care Medicine
    • Exhibit Manager
  • Society of Gynecologic Oncology
    • Chief Meetings & Education Officer
  • Society of Manufacturing Engineers
    • Sales Manager
  • Society of Petroleum Engineers
    • Exhibit and Sponsorship Sales
    • Exhibition Sales Manager, Americas
    • Sales Representative
  • Solar Energy Trade Shows
    • Director, Sales - Exhibits and Sponsorship
    • Exhibit Sales & Service Coordinator
    • Exhibits Manager
    • Marketing Manager
  • SouthComm, Inc.
    • ATT Group Show Director
    • Director, International Airport GSE Expo
  • SpaceCom
    • Chief Revenue Officer
  • SPARGO, Inc.
    • Associate Sales Director
    • Senior Vice President, Strategic Account Management
  • Specialty Equipment Market Association
    • Sales Director
    • Sales & Latin America Marketing Manager
  • Specialty Food Association
    • Director of Sales
    • Senior Vice President, Business Development & Member Relations
  • Specialty Graphic Imaging Association
    • VP, Membership & Business Development
  • Staffing Industry Analysts
    • Director, Advertising Sales
  • Structural Engineers Association of Illinois
    • Executive Director
  • Taffy Event Strategies
    • President & CEO
  • The Toy Association, Inc.
    • Account Executive
    • Account Executive, Member Services & Business Development
    • Manager, Advertising, Sponsorship & Promotions
  • U.S. Geospatial Intelligence Foundation
    • Vice President of Business Development & Exhibitions
  • U.S. Green Building Council
    • Exhibition & Sponsorship Associate
  • U.S. Travel Association
    • Director, IPW Sponsorships
  • United Fresh Produce Association
    • FreshMKT Exhibits Manager
    • FreshTEC Exhibits Manager
    • Vice President, Convention & Industry Collaboration
  • United Global Group, Inc.
    • Creative Director
  • Urgent Care Association of America
    • Senior Manager of Corporate Relations
  • Virgo Publishing
    • Sales Director
  • Voluntary Protection Programs Participants' Association
    • Event Sales & Advertising Coordinator
  • William T. Glasgow, Inc.
    • Event Coordinator
  • Word of Mouth Marketing Association
    • Sponsorship & Events Specialist
198 Results

What to Expect

 

 

 

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  1. Networking Breakfast
  2. Welcome and Objectives
  3. Briefing: Exhibit and Sponsorship Sales Survey
    Take away the Exhibit and Sponsorship Sales Survey jointly produced by Lippman Connects and EVOLIO Marketing for ESR. In this session, Joe Federbush, President, EVOLIO Marketing, will explore the major findings.
  4. Networking Break
  5. Game Changer: Artificial Intelligence for Exhibit Sales
    Every innovation somehow finds its way into the events business sooner or later. Artificial Inteligence (AI) will be no different. More importantly, it is on its way to disrupting exhibit and sponsorship sales forever. Tech entrepreneur and proud "tech geek who speaks English" Rich Stone will get you thinking about the vast array of new services you will be able to offer, and how the day-to-day processes you take for granted will be re-invented for the better.
  6. Making Exhibitors/Sponsors Changing Expectations Work for You
    Your exhibitors and customers are back! Yet, many of the market leaders are still maintaining a strong presence in alternative marketing platforms. How should this competition for marketing dollars affect how you position your event and communicate with customers?
  7. Networking Lunch
    Make valuable career connections with exhibit and sponsorship sales peers and experts.
  8. There's More to Asking Questions Than Getting Answers

    Surprisingly, questions about your prospects' business and product are not the most important ones. And unless you learn what your prospects need, enumerating features and benefits is meaningless. Explore the four categories of effective sales questions when exhibit sales legend Dan Cole shares field-tested insights. Here are some of the take aways from this lively interactive session.

    • To get meaningful information about the prospect, you have to know what's meaningful.
    • Don't ask the wrong questions — find out which ones are wrong.
    • Discover which categories of questions are favored by the most successful salespeople.
    • To hone your selling IQ, focus on your problem-solving EQ.
    • Asking for the sale is an earned privilege. The questions you ask — as well as how and why — determine whether you'll be extended that privilege.
  9. Identifying New Prospects

    Attrition is a perpetual threat that recent business conditions only made worse. Where are you going to find tomorrow’s exhibitors and sponsors?

  10. Networking Break
  11. Unique Sponsorship Ideas Customers Will Buy

    Fresh sponsorship opportunities are the ideal way to restart a conversation and get a bigger share of the marketing budget.

  12. Review of Best Takeaways and Summary
    The information exchange is fast and furious when every team member gets a chance to share top takeaways that will enhance their sales practices and decision-making.
  13. Adjourn
    Exhibit Sales Roundtable starts and ends on time. You can set your clock to it.

 

Sponsors

 

 

  • Sponsors
  • Silver Sponsor
  • Sponsors

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Testimonials

 

 

  • The Exhibit Sales Roundtable (ESR) was an excellent experience. I networked with peers, shared opportunities and challenges, learned tips and tricks that I can implement immediately and as part of a long-term strategy. I recommend ESR for anybody involved in exhibit or sponsorship sales.
    Wendy Loew
    Group Show Director - Questex Media
  • This data validates the importance of a professional sales program because exhibit and sponsorship budgets are under more scrutiny than ever … both at the division and corporate levels.
    Ron Akins
    Senior Vice President, E.J. Krause & Associates
  • I picked-up an idea at the Exhibit Sales Roundtable – selling sponsorship of the venue’s WIFI – that’s added $75,000 per sales cycle to our bottom line. To learn more revenue producing ideas, staff from my department will attend at least one Exhibit Sales Roundtable each year.
    Robert McFarland
    Vice President Sales, Reed Exhibitions
  • At the Exhibit Sales Roundtable, I gained several new solutions that I can immediately implement to increase exhibit sales and upsell sponsors. It was a valuable experience because of the productive networking and open and enthusiastic discussions! I look forward to attending a future ESR!
    Grace Cular Yee
    Director of Sales, Food Processing Suppliers Association/PROCESS EXPO
  • I’ve attended previous Lippman Connects’ events, so I knew the networking and content would be great at the Exhibit Sales Roundtable. I’ve been in sales for a long time, but I’m returning to the office with new ideas that I will put to use.
    Dan Cole
    Vice President, Sales, Consumer Electronics Association
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