19 Reasons to Attend

Exchange Best Practices — If there's a better way to attract attendees, your peers will share it at AAR.
Learn Innovative Tactics — Discover fresh tools and techniques to address the challenges of attendee acquisition and retention.
Immediate Results — Exchange ideas that have been field-tested and are ready to work for your event.
Solve Problems — Trust forward-thinking attendee marketing experts to resolve your biggest challenges.
Sharpen Your Thinking — Flex your creative muscle in the company of the industry's most forward-thinking marketers.
Refresh and Recharge — Come away energized, inspired, and ready for action.

Intensive Networking — Make valuable, lasting career contacts. Join a circle of progressive-minded marketers.
Small Group Bonding — Facilitated interactions with marketing professionals from associations and independent organizers.
Qualified Professionals Only — To guarantee productivity and value, clients are executives, managers, and marketers, including creatives, social media and digital specialists, research managers, database/list managers, education managers, and content managers.

Guest Experts: Interactive Session — Marketing experts from mdg will share up-to-the-minute insights of immediate value to any attendee marketing campaign. Get all your questions answered in a fast-paced, interactive format.
AAR Resource Book — Essential information on branding, lists, registration services, market research techniques, campaign planning and more will be referred to again and again by you and your colleagues.
Customized to Your Needs — A pre-event survey identifies every registrant's specific challenges, questions, and expectations. The data is aggregated, interpreted, and organically folded into group discussions and activities.
Organized, Spontaneous, and Responsive — An agenda is shaped to accommodate the individual learning needs of the group. Introductions, breaks, lunch, discussions and exercises are engineered to leverage group dynamics and encourage creative connections.
Earn CEM Hours and CAE Credits — Earn 6.0 hours toward IAEE CEM recertification and 6.5 CAE application or renewal credits.
One-Day Program — It only takes one new idea to deliver a triumph for your event and your career. AAR delivers a full day of triumphant ideas.

Runs on Schedule — Like all Lippman Connects events, AAR runs — and ends — on schedule. Count on it.
Facilitation by Sam Lippman — In addition to his more than three decades of exhibition industry experience, Sam is a credentialed facilitator.
100% Customer Satisfaction — In response to post-event surveys, clients are unanimous: AAR always delivers value.