Lippman Connects

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19 Reasons to Attend


JULY 28, 2022

Hyatt Regency McCormick Place
Chicago, IL






OCTOBER 27, 2022

VA Tech Executive Briefing Center
Arlington, VA





  • Exchange Best Practices — If there's a better way to attract attendees, your peers will share it at AAR.
  • Learn Innovative Tactics — Discover fresh tools and techniques to address the challenges of attendee acquisition and retention.
  • Immediate Results — Exchange ideas that have been field-tested and are ready to work for your event.
  • Solve Problems — Trust forward-thinking attendee marketing experts to resolve your biggest challenges.
  • Sharpen Your Thinking — Flex your creative muscle in the company of the industry's most forward-thinking marketers.
  • Refresh and Recharge — Come away energized, inspired, and ready for action.


  • Intensive Networking — Make valuable, lasting career contacts. Join a circle of progressive-minded marketers.
  • Small Group Bonding — Facilitated interactions with marketing professionals from associations and independent organizers.
  • Qualified Professionals Only — To guarantee productivity and value, clients are executives, managers, and marketers, including creatives, social media and digital specialists, research managers, database/list managers, education managers, and content managers.


  • Guest Experts: Interactive Session — Marketing experts from mdg will share up-to-the-minute insights of immediate value to any attendee marketing campaign. Get all your questions answered in a fast-paced, interactive format.
  • AAR Resource Book — Essential information on branding, lists, registration services, market research techniques, campaign planning and more will be referred to again and again by you and your colleagues.
  • Customized to Your Needs — A pre-event survey identifies every registrant's specific challenges, questions, and expectations. The data is aggregated, interpreted, and organically folded into group discussions and activities.
  • Organized, Spontaneous, and Responsive — An agenda is shaped to accommodate the individual learning needs of the group. Introductions, breaks, lunch, discussions and exercises are engineered to leverage group dynamics and encourage creative connections.
  • Earn CEM Hours and CAE Credits — Earn 6.0 hours toward IAEE CEM recertification and 6.5 CAE application or renewal credits.
  • One-Day Program — It only takes one new idea to deliver a triumph for your event and your career. AAR delivers a full day of triumphant ideas.


  • Runs on Schedule — Like all Lippman Connects events, AAR runs — and ends — on schedule. Count on it.
  • Facilitation by Sam Lippman — In addition to his more than three decades of exhibition industry experience, Sam is a credentialed facilitator.
  • 100% Customer Satisfaction — In response to post-event surveys, clients are unanimous: AAR always delivers value.


  • $375 — add an associate for $275/Virtual $175.


AAR Home

What to Expect




Agenda in Central Time

  1. Receive a top-line briefing of the major findings of recent Attendee Acquisition research.
  2. Breakout sessions on a hot topic will be followed by sharing key takeaways.
  3. Make valuable connections with marketing professionals and experts.


  4. Attendee acquisition marketers are no strangers to content. Our events are launching pads for new ideas and new ways to translate thought leadership into action. Are you sure your organization is harnessing the full power of content? Find out how to maximize the potential to generate leads, drive attendance, and keep audiences engaged throughout the show cycle. Be prepared to participate in an interactive session where you'll take away actionable information:

    • Who should be responsible for content within your organization. 
    • What makes good content, including tips for content creation. 
    • How to simplify and streamline content production and promotion.
    • How to set and measure objectives for content marketing. 
  5. Breakout sessions on a hot topic will be followed by sharing key takeaways.
  6. The information exchange accelerates to a furious pace when the team shares takeaways. 
  7. Attendee Acquisition Roundtable starts and ends on time. You can set your clock to it.
  8. Marriott Marquis is your host. Relax, unwind, and enjoy an opportunity to solidify new and lasting professional connections at THE TAP Powered by Xfinity at McCormick Place: This is the newest space in the Marriott Marquis in collaboration with Comcast. THE TAP powered by Xfinity offers 5,800 sq. ft. of flexible tech-forward lounge space. THE TAP is ideal for private events or just recharging. The space features 3 divisible sections, 9 customizable media walls, an 800-bulb interactive light sculpture, a built-in bar, and ultra-fast Wi-Fi powered by Xfinity.


Lippman Connects You







Photos & Videos




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AAR Photo 3

Unboxing the AAR Virtual Welcome Box


About Attendee Acquisition Roundtable


What's in It for You? AAR Clients Speak Out





  • I’m active in many professional marketing groups but the Attendee Acquisition Roundtable (AAR) is truly the event/networking group I’ve been searching for. AAR attendees face the same challenges I do and it’s nice to get feedback and ideas from other professional event marketers.
    James Riley
    Senior Director of Marketing & Public Relations - CEDIA
  • AAR was great! I really enjoyed it and plan to create my own 'circle of advisors' from the group.
    Dave Martin
    Vice President, Electronic Retail Association
  • AAR was an incredibly positive learning experience for myself & a key member of my team. It was refreshing to speak with Event Marketing professionals who face the challenge of building successful events. The room was full of seasoned professionals who shared their success stories as well as their insights. A day truly well spent and a good investment.
    Carmel McDonagh
    Vice President, Attendee Marketing 1105 Media
  • The Attendee Acquisition Roundtable (AAR) is the perfect size and format for peer to peer sharing and interaction. I learned new strategies to increase attendance and reduce my marketing budget which will improve our show's bottom line.
    John Toner
    Vice President, Fresh Produce Association