Lippman Connects

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20 Reasons to Attend


MARCH 25, 2021

10:45am - 3:30pm (EST)
Online via Zoom



JULY 22, 2021

Online via Zoom


Registration Opens Soon



Registration Opens Soon


  • Exchange Best Practices — If there's a better way to attract attendees, your peers will share it at AAR.
  • Learn Innovative Tactics — Discover fresh tools and techniques to address the challenges of attendee acquisition and retention.
  • Immediate Results — Exchange ideas that have been field-tested and are ready to work for your event.
  • Solve Problems — Trust forward-thinking attendee marketing experts to resolve your biggest challenges.
  • Sharpen Your Thinking — Flex your creative muscle in the company of the industry's most forward-thinking marketers.
  • Refresh and Recharge — Come away energized, inspired, and ready for action.


  • Intensive Networking — Make valuable, lasting career contacts. Join a circle of progressive-minded marketers.
  • Small Group Bonding — Facilitated interactions with marketing professionals from associations and independent organizers.
  • Qualified Professionals Only — To guarantee productivity and value, clients are executives, managers, and marketers, including creatives, social media and digital specialists, research managers, database/list managers, education managers, and content managers.


  • Guest Experts: Interactive Session — Marketing experts from mdg will share up-to-the-minute insights of immediate value to any attendee marketing campaign. Get all your questions answered in a fast-paced, interactive format.
  • Proprietary Research Data — Receive the 20-plus page Benchmarks and Trends in Attendee Acquisition, from Lippman Connects and Freeman. A $345 value. Clients will be briefed on major findings.
  • AAR Resource Book — Essential information on branding, lists, registration services, market research techniques, campaign planning and more will be referred to again and again by you and your colleagues.
  • Customized to Your Needs — A pre-event survey identifies every registrant's specific challenges, questions, and expectations. The data is aggregated, interpreted, and organically folded into group discussions and activities.
  • Organized, Spontaneous, and Responsive — An agenda is shaped to accommodate the individual learning needs of the group. Introductions, breaks, lunch, discussions and exercises are engineered to leverage group dynamics and encourage creative connections.
  • Earn CEM Hours and CAE Credits — Earn 6.5 hours (2.5 for AAR Virtual) toward IAEE CEM recertification and 6.5 (2.5 for AAR Virtual) CAE application or renewal credits.
  • One-Day Program — It only takes one new idea to deliver a triumph for your event and your career. AAR delivers a full day of triumphant ideas.


  • Runs on Schedule — Like all Lippman Connects events, AAR runs — and ends — on schedule. Count on it.
  • Facilitation by Sam Lippman — In addition to his more than three decades of exhibition industry experience, Sam is a credentialed facilitator.
  • 9 of 10 Recommend — AAR consistently earns a Net Promoter Score (NPS) near or above 90 percent.


  • Register for only $375/Virtual $250 — add an associate for $275/Virtual $175.


What to Expect




Agenda in Eastern Time

  1. As event organizers wrestle with how to plan for the coming year – and the one after that – many are realizing that hybrid poses significant opportunities and challenges. While there’s no one-size-fits-all solution, there are key considerations that can help you decide “how” hybrid your event should be, how much you should spend on digital solutions, and what responsibilities make sense to outsource versus manage with an internal team.
  2. Breakout sessions on a hot topic will be followed by session leaders reporting on key takeaways.
  3. Topic to be announced - led by Tamar Beck, CEO, Gleanin
  4. In under 15 minutes, Connor Stewart, public relations specialist, mdg, will create a buzz among marketers looking to capitalize on the power of social influence to drive attendance at their next event – physical or online. He’ll provide a high-level overview of influencer marketing, including best and next practices, and tips for identifying which influencers should be pursued for your B2B event without breaking the bank.
  5. Breakout sessions on a hot topic will be followed by session leaders reporting on key takeaways.
  6. Across markets, across the country, and across the globe the indicators that will influence marketing decisions are in constant flux. Sam Lippman gathers recent research from Freeman and UFI to cull the key data points you need to know and watch.
  7. A deep-dive into why word-of-mouth is still the best form of marketing and how to utilize it for your digital events. Presented by Danny Asling, Head of Marketing, Gleanin.
  8. The information exchange is fast and furious for a closing session of facilitated discussion and professional insights.
  9. Attendee Acquisition Roundtable starts and ends on time. You can set your clock to it.


Lippman Connects You







Photos & Videos




AAR Photo 2

AAR Photo 3

Unboxing the AAR Virtual Welcome Box


About Attendee Acquisition Roundtable


What's in It for You? AAR Clients Speak Out





  • I’m active in many professional marketing groups but the Attendee Acquisition Roundtable (AAR) is truly the event/networking group I’ve been searching for. AAR attendees face the same challenges I do and it’s nice to get feedback and ideas from other professional event marketers.
    James Riley
    Senior Director of Marketing & Public Relations - CEDIA
  • AAR was great! I really enjoyed it and plan to create my own 'circle of advisors' from the group.
    Dave Martin
    Vice President, Electronic Retail Association
  • AAR was an incredibly positive learning experience for myself & a key member of my team. It was refreshing to speak with Event Marketing professionals who face the challenge of building successful events. The room was full of seasoned professionals who shared their success stories as well as their insights. A day truly well spent and a good investment.
    Carmel McDonagh
    Vice President, Attendee Marketing 1105 Media
  • The Attendee Acquisition Roundtable (AAR) is the perfect size and format for peer to peer sharing and interaction. I learned new strategies to increase attendance and reduce my marketing budget which will improve our show's bottom line.
    John Toner
    Vice President, Fresh Produce Association