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Attendee Acquisition Roundtable Attendees

ECEF

MARCH 30, 2023

VA Tech Executive Briefing Center
Arlington, VA

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JULY 27, 2023

Chicago, IL

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OCTOBER 26, 2023

VA Tech Executive Briefing Center
Arlington, VA
Registration Opens Soon

 

 


 

These are just some of the previous attendees:

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  • 1105 Media
    • Chief Marketing Officer
    • Director, Custom Events
    • Vice President, Marketing
  • AAPEX
    • Vice President
  • Academy of Nutrition and Dietetics
    • Senior Manager, Meeting Services
  • Access Intelligence, LLC
    • Director of Conferences & Events
    • Director of Marketing
    • Marketing Director
    • Senior Marketing Manager
    • Show Director
  • Advanced Learning Institute
    • Chief Conference Officer
  • Advertising Specialty Institute
    • Executive Director of Marketing
    • Marketing Director
    • Marketing Manager
  • AE Ventures
    • Director of Digital & Editorial Services
  • All Show Services
    • Producer
  • ALM Media
    • Audience Development Manager
  • Amacost Antiques Shows
    • President
  • American Academy of Dermatology
    • Marketing Specialist
  • American Academy of Orthopaedic Surgeons
    • Marketing Manager
  • American Academy of Physical Medicine and Rehabilitation
    • Director, Communications
    • Marketing Communications Manager
  • American Academy of Physician Assistants
    • Assistant Director, Conference & Exhibits
  • American Association for the Study of Liver Diseases
    • Director of Marketing
  • American Association of Endodontists
    • AED, Marketing & Communications
  • American Bus Association
    • Director, Communications & Media Relations
  • American College of Cardiology
    • Associate Director, Marketing Communications
    • Senior Marketing Manager
  • American College of Chest Physicians
    • Director, Membership and Brand Development
  • American College of Foot and Ankle Surgeons
    • Director, Education Curriculum and Alliances
    • Senior Education Coordinator
  • American Composites Manufacturers Association
    • Marketing Manager
  • American Diabetes Association
    • Senior Manager, Convention Operations
  • American Gastroenterological Association
    • Industry Sales & Operations Director
    • Senior Marketing Coordinator
  • American Geophysical Union
    • Assistant Director, Meetings Experience Design
  • American Health Insurance Plans
    • Vice President, Marketing & Graphics
  • American Institute of Architects
    • Managing Director, Brand & Strategic Marketing
    • Managing Director, Convention & Meetings
  • American Pet Products Association
    • Associate Director, Attendee Services
  • American Public Health Association
    • Assistant Director, Convention Services
  • American Society for Microbiology
    • Marketing Manager
  • American Society for Parenteral and Enteral Nutrition
    • Director of Corporate Relations
  • American Society for Quality
    • Conference Manager
  • American Society of Plastic Surgeons
    • Convention Services Project Manager
    • Director of Marketing
  • American Speech-Language-Hearing Association
    • Marketing Director
    • Marketing Manager
  • American Staffing Association
    • Chief Operating Officer
  • American Urological Association
    • Marketing Manager
  • American Wind Energy Association
    • Director, Marketing & Branding
    • Marketing Associate
  • APCO International
    • Director, Corporate Outreach
    • Marketing & Communications Manager
    • Marketing Manager
  • Aptify
    • Chief Marketing Officer
  • Argentum
    • Vice President, Business Development
  • ASIS International
    • Exhibit Sales Manager
    • Manager, Exhibits & Sponsorships
    • Marketing Manager
    • Vice President, Marketing and Communications
  • Association For Cooperative Operations Research & Development
    • Director of Events and Trade Shows
    • Events Manager
  • Association for Healthcare Philanthropy
    • Director of Meetings & Exhibits
  • Association for Manufacturing Technology
    • Director - Industry Programs
    • Senior Director, Exhibitions Operations & Marketing
  • Association for Unmanned Vehicle Systems International
    • Executive Vice President & Chief Strategy Officer
    • Marketing Specialist
  • Association Forum
    • Executive Editor
  • Association of Corporate Travel Executives
    • Manager, Global Marketing & Communications
  • Association of Equipment Manufacturers
    • Attendee Acquisition Manager
    • Marketing Coordinator
    • Marketing Director
    • Marketing Manager
  • Association of Women's Health, Obstetric and Neonatal Nurses
    • Director of Marketing
  • Auto Care Association
    • Manager, Meetings & Events
    • Senior Director, Meetings & Events
    • Senior Vice President
  • Awards and Personalization Association
    • Senior Operations Manager
  • BAI
    • Director
    • Marketing Project Manager
  • Biomedical Engineering Society
    • Communications Director
    • Executive Director
  • Biotechnology Innovation Organization
    • Managing Director, Marketing
    • Marketing Coordinator
  • Bloomberg BNA
    • Manager, Website Development & Marketing, Software
  • Building Owners and Managers Association International
    • Director of Meetings
    • Director, Communications & Marketing
    • Manager, Registration & Meeting Services
    • Vice President
    • Vice President, Education & Meetings
  • Cablefax Daily
    • Director of Marketing & Events
  • California Building Industry Association
    • Acquisition/Marketing Specialist
    • Conferences Director
    • Exhibits and Marketing Services
    • Senior Vice President, Meetings & Conventions
  • Capital Sports Ventures
    • Senior Director of Business Operations
  • Center for Association Leadership
    • Director, Marketing
  • CoinDesk
    • Director of Marketing
  • Consumer Electronic Design & Installation Association
    • Marketing Manager
    • Senior Director Marketing
    • Vice President, Business Development
  • Consumer Technology Association
    • CES Marketing Specialist
    • Senior Manager, CES Operations Exhibits
    • Senior Manager, Attendee Marketing
    • Senior Manager, Registration
    • Specialist - CES Projects
  • Coverings
    • Senior Marketing Manager
  • Craft Beverage Expo
    • Executive Director
  • CTIA - The Wireless Association
    • Director of Sales
    • Manager
    • Marketing
    • Registration Manager
  • Derick Dermatology
    • Chief Marketing Officer
  • Diversified Communications
    • Marketing Manager
  • Diving Equipment & Marketing Association
    • Marketing Manager
  • dmg::events
    • Marketing Manager
    • Marketing Specialist - External Relations
    • Vice President
  • Door and Hardware Institute
    • Director of Events
    • Marketing & Communications Coordinator
  • Easyfairs
    • Marketing Coordinator
  • Eaton Hall Exhibitions
    • Marketing Director
    • President
  • Editorial Projects in Education
    • Audience Development Manager
    • President and CEO
    • Production Manager
  • Electronic Payments Association
    • Director, Content Creation & PR
    • Director, Member & Event Marketing
    • Senior Director, Content & Membership Marketing
  • Electronic Retailing Association
    • Marketing Coordinator
  • Electronic Transactions Association
    • Director, Communications
    • Director Membership and Marketing
  • Emerald Expositions
    • Group Marketing Director
    • Marketing Manager
    • Marketing Services Manager
    • Operations Manager
    • Senior Vice President, Marketing Services
  • Endocrine Society
    • Marketing Manager, Meetings
  • EnsembleIQ
    • Marketing Director
  • Family Office Exchange
    • Director of Education Programs
  • Fleet Management Association
    • Director, Marketing & Communications
    • Director of Meetings & Events
  • Food Marketing Institute
    • Marketing Manager
    • Senior Manager, Education
    • Vice President, Industry Events
  • Food Processing Suppliers Association
    • Marketing Manager
    • Senior Vice President
  • Formula4Media, LLC
    • Promotions Director
  • Future Media Concepts, Inc.
    • Event Marketing Manager
  • Graphic Arts Show Company
    • Director, Marketing Services
    • Director of Communications
  • Green Guard (Pvt) Ltd
    • CEO
  • Group C Media, Inc.
    • Vice President, Marketing & Audience Development
  • GTC Consulting
    • Principal
  • Hanley Wood
    • Senior Vice President, Executive Programs
  • Hannover Fairs USA, Inc.
    • Audience Development & Partnership Manager
  • Health Information Management System Society
    • Director of Sales, Vendor Events
    • Director, Events
    • Director, Marketing, Operations
    • Program Manager, Marketing
    • Vice President, Personal Connected Health Alliance
  • Helicopter Association International
    • Director of Marketing & Sales
    • HELI-EXPO Manager
    • Vice President of Business Development
  • InfoComm International
    • Director of Industry Marketing
    • Events Marketing Manager
    • Senior Director, Marketing
    • Senior Marketing Manager
  • Informa Exhibitions U.S.
    • Executive Vice President
    • Marketing Manager
    • Senior Marketing Manager
    • Show Director
  • informs
    • Senior Sales & Marketing Manager
  • Institute of Food Technologists
    • Director of Marketing
    • Meetings Manager
    • Social Media Coordinator
  • International Association of Amusement Parks and Attractions
    • Marketing Director
    • Marketing Manager
  • International Association of Chiefs of Police
    • Conference Program Manager
  • International Association of Exhibitions and Events
    • Vice President, Marketing & Communications
  • International Association of Exhibitions and Events
    • Vice President, Marketing & Communications
  • International Boatbuilders Exhibition
    • Marketing Director
  • International Carwash Association
    • Chief Operating Officer
  • International Foodservice Distributors Association
    • Vice President, Industry Program & Services
  • International Housewares Association
    • Senior Manager, Trade Development
  • International Sign Association
    • Chief Operating Officer
    • Director of Marketing
    • Director, Meetings & Conferences
    • Marketing Manager
    • Vice President, Meetings & Events
  • International Sleep Products Association
    • Director, Marketing
  • International Woodworking Fair
    • President & CEO
  • IPC - Association Connecting Electronics Industries
    • Chief Marketing Officer
  • Irrigation Association
    • Marketing Director
    • Meetings & Trade Show Director
  • ISSA - The Worldwide Cleaning Industry Association
    • Director of Conventions & Meetings
    • Director of Europe/Middle East/Africa Member Services
    • Director of Industry Outreach
    • Marketing Manager
    • Senior Director, Marketing & Communications
  • ITN International
    • Vice President, Sales
  • LIGHTFAIR International
    • Attendee Relations & Event Manager
    • Manager of Corporate Communications & LIGHTFAIR
  • Louisiana Restaurant Association
    • Expo Coordinator
    • Vice President of Expo
  • Mack Brooks Exhibitions Inc.
    • Executive Vice President
    • Exhibition Manager - ICE and InPrint USA
  • Mapbox
    • Event Marketer
  • Marijuana Business Media
    • Marketing and Media Specialist
  • Material Handling Industry
    • Vice President, Marketing & Communication Services
  • Mesago Messe Frankfurt Group
    • Project Manager
  • Messe Dusseldorf North America
    • President
  • MFV Expositions, LLC & Grupo MFV, Mexico
    • Director of Marketing
    • Promotions Manager
    • Vice President
  • NACS - The Association for Convenience and Fuel Retailing
    • Director, Meetings & Convention Services
    • Director, Supplier Relations & Hunter Club Liaison
    • Marketing Manager
    • Vice President, Marketing
  • NAPCO Media
    • Vice Chairman
  • National Apartment Association
    • Senior Vice President, Meetings, Communications & Business Development
    • Vice President, Communications & Marketing
  • National Association of Broadcasters
    • Convention Marketing Coordinator
    • Convention Website Manager
    • Director - Convention Marketing
  • National Association of Chain Drug Stores
    • Manager, Conference & Registration Services
    • Manager, Member Programs & Services
    • Vice President, Business Development & Conventions
  • National Association of College Stores
    • Manager, Attendee Acquisition & Engagement
    • Vice President, Meetings & Expositions
  • National Association of Collegiate Directors of Athletics
    • Manager, Member Programs and Services
  • National Association of Home Builders
    • Assistant Vice President, Digital Strategy & IBS Market
    • Director of Brand Marketing
    • Senior Manager, Marketing & Customer Experience
  • National Association of Personal Financial Advisors
    • Director, Marketing & Communications
    • Marketing & Communications Manager
  • National Automated Merchandising Association
    • Vice President, Events
  • National Black MBA Association
    • Director of Conference, Meetings & Event
  • National Business Aviation Association
    • Conferences & Seminars - Event Marketing
    • Director, Exhibits
    • Project Manager, Event Marketing
    • Senior Manager, Marketing
    • Senior Vice President Conventions/Seminars/Forums
  • National Cable & Telecommunications Association
    • Senior Director, Convention Research & Registration
  • National Cattlemen's Beef Association
    • Associate Director, Meetings & Events
    • Executive Director, Meetings & Events
  • National Confectioners Association
    • Senior Director, Trade Marketing & Communications
    • Vice President, Industry Affairs
  • National Electrical Manufacturers Association
    • Senior Director of Communications and Marketing
  • National Glass Association
    • Promotions Manager
    • Vice President, Industry Events
  • National Parking Association
    • Vice President, Marketing, Communications and Events
  • National Restaurant Association
    • Engagement Manager
  • National Retail Federation
    • Sr. Director, Attendee Services
  • National Safety Council
    • Senior Trade Show Marketing Manager
    • Trade Show Marketing Manager
  • National Sporting Goods Association
    • Director, Marketing, Social Media & Special Events
  • National Trade Productions Events
    • Corporate Vice President
    • Marketing Coordinator
    • Marketing Manager
  • National Training & Simulation Association
    • Assistant Vice President, Conferences & Programs
  • New Hope Network
    • Marketing Manager
  • Newcom Business Media
    • Vice President
  • OFFPRICE Show
    • Marketing Manager
  • Optical Society
    • Director, Marketing
    • Director, Meeting Services
    • Marketing Manager
    • Senior Marketing Manager
  • Parking Today Media
    • Director, Marketing Operations
    • Trade Event Manager
  • Penton
    • Marketing Manager
    • Marketing Manager for Live Design & LDI
    • Show Director
    • Show Director, Live Design International
  • Performance Racing Industry
    • Senior Trade Show Specialist
    • Trade Show Director
  • Plastics Industry Trade Association
    • Communications/Marketing/Strategy & Partnerships
    • Marketing Manager, Tradeshows
    • Senior Vice President - Tradeshows
  • PMMI - Association for Packaging and Processing Technologies
    • Director, Trade Show Marketing
    • Marketing Manager
    • Senior Director, PR/Communications
    • Trade Show Marketing Manager
  • PR News
    • Marketing Director
  • Pro Communications
    • Communications Manager
  • Questex
    • Director of Marketing
  • Radiological Society of North America
    • Marketing Manager
  • RAI Amsterdam
    • Marketing Communications Manager
  • REALTORS® Land Institute
    • Marketing Manager
  • Recreation Vehicle Industry Association
    • Marketing Director
  • Reed Exhibitions USA
    • Conference & Marketing Director
    • Content Marketing Specialist
    • Group Marketing Director
  • Risk & Insurance Management Society, Inc.
    • Vice President, Events & Education
  • Securities Industry and Financial Markets Association
    • Assistant Vice President, Communications
    • Associate, Communications & Marketing
  • Security Industry Association
    • Director of Membership
    • Manager, Events and Operations
  • Selected Independent Funeral Homes
    • Marketing Communications Manager
  • SmithBucklin Corporation
    • Director, Marketing
  • SNAC International
    • Director, Communications & Marketing
  • Society of Automotive Engineers International
    • Events & PD Marketing Manager
  • Society of Gynecologic Oncology
    • Chief Meetings & Education Officer
  • Society of Manufacturing Engineers
    • Digital Marketing Specialist
    • Marketing Manager
    • Senior Marketing Specialist
    • Senior Show Manager
    • Vice President, Events and Industry Strategy
  • Society of Petroleum Engineers
    • OTC Marketing & Brand Manager
  • Society of Thoracic Surgeons
    • Director of Marketing & Communications
  • Solar Energy Trade Shows
    • Digital Marketing Coordinator
    • Marketing Coordinator
  • SolarCity
    • Director, Events
  • SPARGO, Inc.
    • Senior Vice President, Strategic Account Management
  • Specialty Food Association
    • Marketing Manager
    • Marketing Specialist
    • Senior Director, Buyer Relations
    • Vice President, Chief Marketing Officer
  • Specialty Graphic Imaging Association
    • Vice President of Marketing Communications
  • Stagnito Business Information + Edgell Communications
    • Marketing Coordinator, Events
  • Taffy Event Strategies
    • Vice President of Marketing
  • The Executives' Club of Chicago
    • Senior Membership Specialist
  • The Merchandise Center
    • President
  • The Toy Association, Inc.
    • Vice President, Marketing Communications
  • The Vision Council
    • Senior Director of Trade Shows
  • Trade Show Exhibitors Association
    • President/CEO
  • TradeFair Group
    • Marketing Director
  • U.S. News & World Report
    • Marketing Director
  • UBM Tech
    • Marketing Specialist
  • United Fresh Produce Association
    • Marketing Communications Manager
    • Senior Director, Marketing Communication
    • Vice President, Convention & Industry Collaboration
  • United Motorcoach Association
    • Marketing Director
  • Urban Expositions
    • Marketing Director
  • Urgent Care Association of America
    • Marketing Director
  • USA Football
    • Director of Marketing
  • Venable LLP
    • Senior Events Specialist
  • Water Environment Federation
    • Deputy Executive Director
    • Marketing Manager
  • Water Quality Association
    • Director of Communications
    • Events Director
  • World Pet Association
    • Manager
197 Results

What to Expect

 

 

 

Check Back Soon for Program Updates

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  1. Networking Breakfast
  2. Welcome and Introductions
  3. Attendee Acquisition Research Briefing
    Receive a top-line briefing of the major findings of recent Attendee Acquisition research.
  4. Networking Break
  5. Leveraging Your Destination’s Resources
  6. Breakout Sessions and Reports
    Breakout sessions on a hot topic will be followed by sharing key takeaways.
  7. Networking Lunch

    Make valuable connections with marketing professionals and experts.

     

  8. From Awareness to Loyalty: Charting Your Attendee Journey

    You're marketing your event. You’re capturing leads. And you’re losing prospects along the way. 

    Christine Johnson, Director of Content, mdg, will demonstrate how to optimize each marketing touchpoint from initial awareness to long-term loyalty. Participants will learn HOW TO:

    • Chart a buyer journey for your event, from prospect to verified attendee.
    • Eliminate roadblocks and increase conversions.
    • Deliver content that gets prospects to click.
  9. Identifying New Prospects
  10. Metrics that Matter in Attendee Acquisition
    As event marketers, we’re constantly tinkering with measurement and trying to find the signal through the noise, to make our marketing efforts and dollars lead to more conversions. We’ve honed in on f ...
  11. Networking Break
  12. Breakout Sessions and Reports II
    Breakout sessions on a hot topic will be followed by sharing key takeaways.
  13. Speed Round and Summary
    The information exchange accelerates to a furious pace when the team shares takeaways. 
  14. Adjourn
    Attendee Acquisition Roundtable starts and ends on time. You can set your clock to it.

 

Sponsors

 

 

  • Silver Sponsor
  • Sponsors

Learn More about the Sponsors

Photos & Videos

 

 

AAR

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Unboxing the AAR Virtual Welcome Box


 

About Attendee Acquisition Roundtable


 

What's in It for You? AAR Clients Speak Out


 

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Resources

Testimonials

 

 

  • I’m active in many professional marketing groups but the Attendee Acquisition Roundtable (AAR) is truly the event/networking group I’ve been searching for. AAR attendees face the same challenges I do and it’s nice to get feedback and ideas from other professional event marketers.
    James Riley
    Senior Director of Marketing & Public Relations - CEDIA
  • AAR was great! I really enjoyed it and plan to create my own 'circle of advisors' from the group.
    Dave Martin
    Vice President, Electronic Retail Association
  • AAR was an incredibly positive learning experience for myself & a key member of my team. It was refreshing to speak with Event Marketing professionals who face the challenge of building successful events. The room was full of seasoned professionals who shared their success stories as well as their insights. A day truly well spent and a good investment.
    Carmel McDonagh
    Vice President, Attendee Marketing 1105 Media
  • The Attendee Acquisition Roundtable (AAR) is the perfect size and format for peer to peer sharing and interaction. I learned new strategies to increase attendance and reduce my marketing budget which will improve our show's bottom line.
    John Toner
    Vice President, Fresh Produce Association
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