During this session, Laura Davidson, SVP, Digital for mdg, explores how event organisers are using digital audiences and audience extension to deliver higher-quality exhibitor leads, unlock new revenue streams and support year-round sales conversations.

You'll walk away from this interactive session with knowledge on: 

• Using digital channels to warm, qualify and extend exhibitor lead generation
• Packaging digital audience reach into sellable exhibitor and sponsor products
• Aligning marketing, sales and digital teams around a shared exhibitor value story