Every post you share, every update you publish — prospects are watching before they ever decide to engage. The question is: What are they seeing? More importantly, is it opening doors or closing them? Justin Goldstein, CAE, Managing Director Corporate and Foundation Relations, Truth Initiative, conducts a highly interactive breakout that will help you rethink how prospects experience you before that first call or email — and how to tailor your social activity to increase sales.

You’ll leave with tangible takeaways you can use right away to start more relevant, low-pressure conversations with exhibitors and sponsors.