Today’s attendees expect more – and your exhibitors need help rising to the challenge. In this session, Kimberly Hardcastle shares seven data-backed insights from Freeman research that reveal how audience expectations are shifting and what that means for the exhibit floor. You’ll walk away with practical ways to coach exhibitors toward smarter pre-show prep, more engaging in-booth experiences, and stronger post-show follow-up. Learn how to position your event not just as a place to show up, but as a place to show off – to the right people, in the right ways, with measurable results. Because when exhibitors meet attendee expectations, they come back.