Fine tuning your pitch to the expectations of exhibitors and sponsors will always be fundamental to closing more sales. But the latest Freeman Trends Report proves those expectations have changed — and are still evolving.

Get a power brefing when mdg President Kimberly Hardcastle unveils key findings about what today’s customers value most. She’ll discuss everything from changing ROI expectations and budget shifts to evolving goals and marketing strategies.

In this interactive session, Kimberly will work with you to translate the data into insights that can be used to sell smarter. Walk away with a clear understanding of what’s driving exhibitor decisions in today’s market—and how to tailor your sales approach to meet their changing needs.