You have two minutes to make the sale. This time your prospect picked up the phone. Now, all that persistence boils down to two minutes. Is your elevator pitch honed to perfection?

It’s getting harder every day to make one-to-one contact. It just doesn’t make sense to waste one second of your elevator pitch. Sales legend Dan Cole, Senior Director, Exposition Sales, AVIXA, has generously agreed to conduct an interactive session focusing on what makes an elevator pitch sing, what dulls it, and how to know when it needs a tuning.