Like any talent, your sales skills benefit from constant refinement. Go right to the mountaintop when sales guru Dan Cole shares his 10 steps to mastering the exhibit sales process. Senior Director, Exposition Sales, AVIXA, Dan has distilled 30+ years of sales management success into an easy-to-follow game plan. Highlights include:

• You don’t know everything – evergreen ideas to sell by.
• Position your event as the answer to your customers’ challenges.  
• Let your vocabulary make the sale.
• Turning customers into brand ambassadors.
• Asking the right questions to provide the right solution