What information do today's data-driven exhibitors need to justify their spend on your event? Hear from two experts who have exhibited, sponsored, and evaluated ROI – from the corporate perspective. Jeannie Henson, Director of Exhibit Management for Siemens Healthineers North America, and Joe Federbush, CEO, EVOLIO Marketing, will share successful (and not-so-successful) examples, data, and insights about what it’s like to be in an exhibitor's or sponsor's shoes.  You'll take away actionable new ideas that can be implemented right away to improve your relationships with your customers, regardless of your show size and industry.