Exhibit Sales Roundtable

Exhibit Sales Roundtable


Dan’s Top 10 – 35 Years in 60 Minutes

29 Feb 2024

Exhibit and sponsorship sales is a highly sophisticated set of skills that need constant refinement. Take a shortcut to the mountaintop when sales legend Dan Cole demonstrates how to manage every sales relationship with the capability and confidence of a master. Senior Director, Exposition Sales, AVIXA, Dan has distilled 30 years of sales management success into an easy-to-follow game plan. Highlights include:

  • How to earn the right to ask for the sale.
  • Asking the right questions to provide the right solution.
  • Position your event as the answer to your customers’ challenges.  
  • Make your vocabulary work harder for you
Dan Cole, Senior Director Exposition Sales - AVIXA