AI is here to give you more, better data for your exhibitors and sponsors. This session will demonstrate how any size sales department can implement available sales tools. Nick Borelli, Marketing Director, Zenus, will reveal how AI-powered data helps tell the full story of why customers should continue partnering with you. AI covers the resonance of their brand, the validity of their messaging, the quality of the conversations, and the experiential impact of their overall presence at your event.

3 Take-aways: 

• The metrics you need to measure behavior and experience
• Return on investment data from facial analysis
• The ethical considerations for AI data collection