Anticipating and Exceeding Exhibitor Expectations
28 Sep 2023
Recent data shows that the gap between exhibitor expectations and satisfaction levels are widening. To close this gap, event sales professionals must first understand what’s driving the unprecedented shifts in customer expectations and then proactively adapt their approach. How can you translate the data into better sales outcomes? mdg President and Chief Marketing Strategist Kimberly Hardcastle-Geddes helps you navigate the changing nature of exhibitor and sponsor sales.