Kimberly Hardcastle, President of mdg, A Freeman Company will share essential event industry insights that every mid-size show organizer needs to know to grow their audience base. More than ever, if you’re not aggressively growing your universe, you’ll watch it whither through attrition. 

Participants will learn:

• How to break marketers’ email addiction in favor of a true omni-channel approach. 
• The importance of amplifying stakeholder voices to tell our event stories. 
• Why social media can no longer be an afterthought (or left to interns).