Midsize Show Roundtable

Midsize Show Roundtable


Think Like An Architect: Envision Solutions, Not Problems

15 Nov 2023

Architects and visual thinkers tap into creativity and innovation through an approach known as Design Thinking. Here's how you can use the same principles to unleash innovation and creative solutions at every level of your organization. Tony Petrucci, Vice President, Head of Creative + Design at GES, will demonstrate in detail how to reframe and strengthen the relationship between brands and customers. The discussion will highlight easy-to-implement methods and real-world examples to help you quickly inject Design Thinking into an existing creative process.  See for yourself how the output of work will drastically improve by using Design Thinking -- and why.


  1. Discover a powerful way to work more efficiently and creatively with other teams and vendors.
  2. Share insights with the team on design, creative approach, and experiences,
  3. Provide thought leadership to your organization on Design Thinking and related topics.
  4. Highlight the importance of evolving your work using strategy, human behavior, and insights.
  5. Embrace the importance of prototyping and concepting.
Tony Petrucci, Vice President, Head of Creative + Design - GES