9 Powerful Rules for Building Your Organization's Business
'Think, plan and scan the competitive horizon'
By Sam Lippman
I've written about how fortunate I am to spend every day speaking with, and learning from, the best and brightest minds in the events business. Not surprisingly, I've picked up a few insights that I apply to building Lippman Connects and my events. Here are nine lessons that have served me well.
- Think, plan and scan the competitive horizon until your head hurts. Wake up the next day and think, plan and scan some more. You'll have fewer surprises.
- You have two ears and one mouth. So listen more than you talk.
- Base your business strategy on data and opinions from diverse sources to make it market-driven and realistic.
- Say "no" to opportunities that take you away from what you do well.
- Reward your target audience with unexpected benefits. They'll appreciate your attention.
- Shake off negatives. It's okay not to win every battle as long as you stay focused on winning the war.
- Take your time with major decisions. Anticipate the consequences now and for the future, and then move forward with confidence.
- Respect your opponents to stay alert and vigilant.
- Stand out, do things differently, do a little extra.
Take-away: Above all else, execute with precision. Great ideas poorly executed seldom get a second chance.
Sam Lippman is president and founder of Lippman Connects, which produces the Exhibition & Convention Executives Forum, which will be May 27 in Washington. This column first appeared at the Lippman Connects blog.