07 Jan 2014

MDG Secures Lippman Connects Contract

AMERICAS - Event organiser for the exhibition and convention industry, Lippman Connects has selected Marketing Design Group (MDG) as the exclusive agency partner for its events.
Sam Lippman, president of Lippman Connects (pictured) chose the firm to provide strategic consulting, branding, tactical planning and the execution of all campaign deliverables for its Exhibition & Convention Executives Forum (ECEF), Attendee Acquisition Roundtable, Exhibit Sales Roundtable and Large Show Roundtable.

According to Lippman, MDG was selected due to its standing as the industry’s leading exhibition marketing firm and 37-year track record of success.

“MDG has a reputation in our industry for being at the forefront of best and next practices in event marketing, for helping clients achieve tangible, measurable results and for demonstrating  leadership through its strategic, proactive approach to account management,” he said.
“The core brand attributes and organisational philosophies of MDG and Lippman Connects are in alignment and I’m looking forward to a collaborative, mutually beneficial relationship for years to come.”
Kimberly Hardcastle-Geddes, president of MDG, said: “For years, I’ve been hearing from some of the brightest minds I know about the value generated from the facilitated collaboration that occurs at the Roundtables and at ECEF. We’re looking forward to help spread this valuable message to an even larger audience.”