The hundreds of surveys that market research company EVOLIO Marketing conducts every year for exhibitors, show organizers, corporate events, and other clients give the company up-to-date insights into what event sponsors are looking for. Joe Federbush, EVOLIO Marketing’s president and chief strategist, shared lessons drawn from their data at Lippman Connects Exhibit Sales Roundtable in Arlington, Virginia, on Feb. 29 — and later with Convene. Here are some highlights:

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