Discover how NAB Show, the leading event in broadcast, media and entertainment, is building its future by broadening and engaging new audiences. Donna Page, Vice President, Marketing & Insight, NAB and Ingrid Thorson, Group Director, mdg presented this groundbreaking case study which reveals a strategic, three-year journey from awareness to conversion, featuring unconventional tactics, surprising results and creative insights for applying this approach to your next event, regardless of budget.