Dolnack & Pressman — Despite Covid: Surprising Reasons for SHOT Show's Growth
Exhibition and Convention Executives Forum (ECEF) is produced annually by Lippman Connects. More information is available at lippmanconnects.com.
Chris Dolnack, Senior Vice President and Chief Customer Officer - NSSF - The Firearm Industry Trade Association
Jeff Pressman, President & CEO - ConvExx
While most organizers were reeling from the devastating impact of COVID-19, the SHOT Show surged ahead by doubling down on these time-tested values: Truly know your audience, starting with already strong relationships with exhibitors and attendees; Radical transparency developed a trust between show management and the community and helped neutralize detractors; More, more, more education and communication created more confidence among exhibitors, and a better return on their investment.