Exhibition and Convention Executives Forum (ECEF) is produced annually by Lippman Connects. More information is available at lippmanconnects.com.

Chris Dolnack, Senior Vice President and Chief Customer Officer - NSSF - The Firearm Industry Trade Association

Jeff Pressman, President & CEO - ConvExx

While most organizers were reeling from the devastating impact of COVID-19, the SHOT Show surged ahead by doubling down on these time-tested values: Truly know your audience, starting with already strong relationships with exhibitors and attendees; Radical transparency developed a trust between show management and the community and helped neutralize detractors; More, more, more education and communication created more confidence among exhibitors, and a better return on their investment.