Exhibition and Convention Executives Forum (ECEF) is produced annually by Lippman Connects. More information is available at lippmanconnects.com.

Erin Uritus, CEO - Out & Equal

Offering an event program that captures attention, touches attendees’ emotions, and inspires is a tall order when your meeting participants are behind screens. It’s an even tougher task when you consider the struggles your audience faces as unprecedented uncertainty stretches on — coupled with feelings of isolation from the time we’ve spent apart.

Erin Uritus, CEO of Out & Equal, will share the approaches that enabled her organization to welcome 5,000 members and allies of the LGBTQIA+ community digitally, grow sponsorship opportunities by 110%, and drive both social change and support for the LGBTQIA+ community during the COVID-19 pandemic. Erin will unpack the Out & Equal event strategy at the most powerful level — blending content and community to create transformative and moving experiences that connect people. She will reveal how you, too, can achieve this success virtually.

You'll take away pragmatic strategies to achieve these increasingly important goals:

Implement strategies that increase partnership engagement while adding value to your audiences. Use virtual platforms to build active communities that strengthen connections, even amid disruption and uncertainty. Deliver powerful and emotionally evocative content that promotes inclusion, accommodates different communities, and drives workplace change.