In the trade show space, keeping exhibitors is far more profitable than constantly chasing new ones—yet most organizers under-leverage the data that proves value. You’ll learn from Rachel Neimeier, Regional Vice President, Map Your Show, how to turn the data from exhibitor activity into higher retention and a better exhibitor experience, and making renewal the easiest decision they’ll make all year.

In this session, you’ll learn how to: 

• Build a retention strategy around exhibitor ROI so they return year after year without heavy re-investment in marketing.
• Pull and report the right post show reporting around exhibitor satisfaction and loyalty, including lead quality and engagement metrics. 
• Automate ROI tracking, flag at-risk exhibitors, and enable frictionless re-booking during peak engagement moments.