AI assistants are increasingly making event recommendations and decisions on behalf of attendees. That means our traditional audience acquisition strategies are already missing the most forward-thinking prospects entirely. In this session, John Dandeneau, Vice President, Product and Development, eShow, explores how AI-mediated discovery will transform the registration funnel and what proactive marketers must do today to keep their events discoverable in an AI-curated world. You'll take away actionable strategies you can implement before your next event, including:

• Optimize for AI Discovery: Structure data and content so AI assistants can accurately understand and recommend your event.
• Prepare for Delegated Decision-making: Understand how AI agents may handle event selection, travel, accommodations, and registration.
• Future-Proof Your Funnel: Strategies to ensure your event remains discoverable and compelling.