Lily Doerfler is AdvaMed’s Director of Digital Marketing & Events, where she leads the creative, digital, and operational strategy behind The MedTech Conference and the organization’s broader event portfolio. She specializes in building scalable marketing systems that strengthen audience development, improve pipeline performance, and position events for long-term growth.

A former Division I athlete, Lily brings disciplined focus, a growth mindset, and a highly collaborative leadership style to every initiative. She is known for translating complex business objectives into clear, actionable marketing frameworks—aligning paid media, data strategy, brand positioning, and cross-functional teams around measurable outcomes.

With experience spanning digital strategy roles at the Biotechnology Innovation Organization and agency-side work supporting mission-driven brands, Lily is passionate about helping organizations move beyond reliance on repeat attendance and toward intentional, data-informed audience expansion strategies that future-proof their events.