AAR Resources

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  • Why do people trust strangers on the internet more than event marketers? Why will someone spend thousands to attend a conference they've never experienced, wait overnight for concert tickets, or trave ...
  • ConnectUp articles written by mdg for Lippman Connects How to Turn On-site Social Content Into Your Most Powerful Marketing Asset The Passive Model Is Out and Structured Networking Is In Influencers M ...
  • Attendee Acquisition Research Roundup, EVOLIO - AAR Oct 25

    23 Oct 2025 Joe Federbush, President and Chief Strategist, EVOLIO
    Joe Federbush, President and Chief Strategist, EVOLIO, shares hot off the press industry data.
  • Receive a top-line briefing of the major findings of recent Attendee Acquisition research from Joe Federbush, EVOLIO Marketing.