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  • From Loved to Essential: The Car Wash Show Won Back Lapsed Attendees, mdg - AAR July 2026

    30 Jul 2026 Tyler Day, Marketing Strategist, mdg
    Record years feel like proof of concept. For The Car Wash Show, 2024 was exactly that — peak attendance, peak revenue, industry-leading metrics. Then 2025 arrived with a different story: lower attenda ...
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  • Future-Proofing Your Event Marketing Strategy, mdg and Advamed - AAR March 2026

    26 Mar 2026 Rachel Scharmann, Senior Account Director, mdg
    Even strong events can’t rely on repeat attendance alone to sustain growth. In this case-study session, Lily Doerfler from AdvaMed and Rachel Scharmann from mdg walk through how the MedTech Conference ...
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  • Fresh Ideas for Omni Channel Marketing

    28 Jul 2023
    Attendee Acquisition Roundtable, July 27, 2023, Chicago, IL
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