AAR Resources

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  • Using Video to Connect with Prospective Attendees, CNTV - AAR 2026

    26 Mar 2026 John Wilson, Vice President, Business Development, Northeast Region, CNTV
    In this session,  John Wilson, Vice President, Business Development, Northeast Region, CNTV, explores how to use video more intentionally to support both attendee acquisition and retention. Rather tha ...
  • 360⁰ View: Attendee Acquisition Research Roundup, EVOLIO - AAR March 2026

    26 Mar 2026 Joe Federbush, President and Chief Strategist, EVOLIO
    Joe Federbush, President and Chief Strategist, EVOLIO, explains EVOLIO’s latest Tradeshow Benchmarks and how you can apply the data to your attendee acquisition strategy.
  • Future-Proofing Your Event Marketing Strategy, mdg and Advamed - AAR March 2026

    26 Mar 2026 Rachel Scharmann, Senior Account Director, mdg
    Even strong events can’t rely on repeat attendance alone to sustain growth. In this case-study session, Lily Doerfler from AdvaMed and Rachel Scharmann from mdg walk through how the MedTech Conference ...
  • ConnectUp articles written by mdg for Lippman Connects The Passive Model Is Out and Structured Networking Is In Influencers Matter to Events More Than Ever. Here Are the New Rules of Engagement. Inbox ...
  • Destination Partners. Your Essential Ally, Visit Anaheim - AAR Oct 25

    23 Oct 2025 Tom Michalisko, Convention Sales Director, Visit Anaheim
    Every DMO has an event services team, but many business event organizers do not use them to their full potential.  Not only can these experts assist with sourcing in-market suppliers and planning site ...
  • If you’d like more insights based on Freeman research shared by Kimberly Hardcastle, Chief Strategist, Freeman at the October 23 AAR, check out the latest trends report that reveals what it takes to b ...
  • Staying Visible in an AI-Curated World, eShow - AAR Oct 25

    23 Oct 2025 John Dandeneau, Vice President, Product and Development, eShow
    AI assistants are increasingly making event recommendations and decisions on behalf of attendees. That means our traditional audience acquisition strategies are already missing the most forward-thinki ...
  • Attendee Acquisition Research Roundup, EVOLIO - AAR Oct 25

    23 Oct 2025 Joe Federbush, President and Chief Strategist, EVOLIO
    Joe Federbush, President and Chief Strategist, EVOLIO, shares hot off the press industry data.
  • 360⁰ View: Attendee Acquisition Research Roundup, EVOLIO - AAR July 2025

    24 Jul 2025 Joe Federbush, President & Chief Strategist, EVOLIO
    Joe Federbush, President & Chief Strategist, EVOLIO
  • Unlocking the Power of Destination Partnerships, Choose Chicago - AAR July 2025

    24 Jul 2025 Mallory Yepez, Associate Director, Choose Chicago
    Mallory Yepez, Associate Director, Choose Chicago
  • Registration Tech: Pushing The Envelope, eShow - AAR July 2025

    24 Jul 2025 Raju Patel, CEO and Founder, eShow
    Turn Your Registration System Into a Loop of Attendee Insights The latest generation of attendee registration technology does more than capture quantitative data. Future-ready systems can personalize, ...
  • CEIR resources to support your attendee acquisition planning needs.
  • Research Roundup, EVOLIO - AAR March 2025

    27 Mar 2025 Joe Federbush, President and Chief Strategist, EVOLIO
    Joe Federbush, President and Chief Strategist, EVOLIO, will be sharing hot off the press industry data including EVOLIO’s 2024 tradeshow benchmarks around how attendees value events, their satisfactio ...
  • Increasing Engagement Through Event Tech, eShow - AAR March 2025

    27 Mar 2025 Akshar Patel, Vice President of Corporate Strategy and Development, eShow
    Join Akshar Patel, Vice President of Corporate Strategy and Development at eShow, for a quick dive into how event technology can drive attendee engagement. In this session, Akshar will highlight how i ...
  • The Power of Word of Mouth, Gleanin - AAR March 2025

    27 Mar 2025 Gerry Sherwood, Head of Client Success, Gleanin
    Gerry Sherwood, Head of Client Success, Gleanin
  • Sam Lippman interviewed on Gleanin podcast

    04 Dec 2024 Chloe Cara for Gleanin
    Sam shares practical ways to generate attendees. Listen to the ACTIVATE Session 7 podcast here
  • Building a Predictable Pipeline, mdg and NAB - AAR Oct 2024

    17 Oct 2024 Ingrid Thorsen, Group Director and Account Strategist - mdg, A Freeman Company
    Discover how NAB Show, the leading event in broadcast, media and entertainment, is building its future by broadening and engaging new audiences. Donna Page, Vice President, Marketing & Insight, NAB an ...
  • 360⁰ View: Attendee Acquisition Research Roundup, EVOLIO - AAR Oct 2024

    17 Oct 2024 Joe Federbush, President/Chief Strategist - EVOLIO Marketing
    Receive a top-line briefing of the major findings of recent Attendee Acquisition research.
  • While there have always been discrepancies between real and reported conversions in analytics platforms, that gap has widened considerably — and likely for good. Privacy legislation around the world h ...
  • What do you do when circumstances throw you a curve ball for your organization’s big event? If you’re Nicole Bowman, VP Marketing and Communications, IAEE, you make no excuses and no mistakes. You exa ...
  • Bold designs and LAST CHANCE TO REGISTER! buttons won’t cut it anymore.  In today’s world, innovation is not just for getting attention, it must define your brand. This interactive session full of fie ...
  • Receive a top-line briefing of the major findings of recent Attendee Acquisition research from Joe Federbush, EVOLIO Marketing.