Joe Federbush, president, EVOLIO, will share new data from the just released whitepaper on The Attendee Acquisition Reality Gap. He will explain why  strategy, data, and execution are failing and and how to fix it.

Key Takeaways:

• Quality over quantity: Audience fit has overtaken audience size as the primary challenge.
•  70% of organizations are reporting email delivery challenges.
• Shallow growth: First-time attendance is up but repeat engagement is lagging.