A successful video strategy starts with intention. This interactive session will explore how to plan video content strategically—before you ever arrive onsite—to support attendee acquisition, retention, and year-round engagement. Rather than simply capturing what happens at your event, we’ll look at how to identify the right insights, conversations, and moments in advance, with a clear purpose for how that content will be used.

Through discussion, examples, and idea sharing, we’ll explore how to align content with growth objectives and repurpose and distribute what you capture so your event continues working long after the show floor closes.

Key Takeaways

Attendees will learn how to:

• Build a video strategy with intention—knowing what to capture, why it matters, and how it will be used.
• Connect video content to growth objectives and the audiences you want to attract, retain, or expand.
• Repurpose onsite video strategically to extend the value and life of your event throughout the year.
• Apply fresh, practical ideas for using video to demonstrate event value, generate interest, and drive future attendance.